How GEO Is Changing the Role of Brand Manager
As AI increasingly mediates what consumers know, consider, and buy, how does a company’s marketing strategy have to change?
96 results
As AI increasingly mediates what consumers know, consider, and buy, how does a company’s marketing strategy have to change?
Marketers need to meet people during unexpected pockets of free time.
Nov 05, 2025
Retailers built their RMNs on supplier dollars. Now they must earn them.
Sep 25, 2025
This report card offers a systematic approach to identifying and addressing the problem.
Jul 03, 2025
High-profile shareholders bring more than money—they bring reputation.
May 06, 2025
A guide to the most promising opportunities.
Three operational differences that allow them to make the most of the technology.
Nov 19, 2024
Feeling like they don’t matter is a leading — and preventable — reason that top employees quit.
Nov 12, 2024
Of the employees we studied, those with superior sales performance were genetically different from the rest of the group.
Companies that rely on celebrities with lots of followers are missing out.