Startup Founders Need a New Sales Playbook
Today’s buyers are overwhelmed by options, skeptical of claims, and slow to commit. This framework can help.
Jun 24, 2026
816 results
Today’s buyers are overwhelmed by options, skeptical of claims, and slow to commit. This framework can help.
Jun 24, 2026
Quick Case
MedSustain is a four-year-old healthcare operations startup founded by three college friends. They have recently expanded their leadership team under...
Case Study Reprint
Hadia Ghaleb is a leading fashion influencer in the Middle East. The Hadia Ghaleb network has 7 million followers across major platforms including TikTok,...
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This case examines how Navalt, an Indian clean-technology venture founded by naval architect and entrepreneur Sandith Thandasherry, addressed the challenge...
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Founded in 2012, Daily Yoga is a digital yoga platform offering online yoga instruction and related services. Unlike many Chinese startups, the company...
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This case details the founding and development of Laoliehu (also known as NowLieve). In 2009, Tao Sun resigned to establish an agritainment venture, fulfilling...
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This case describes how Jiangsu TIANAN Smart Science & Technology Co., Ltd. (hereinafter referred to as "TIAN-NET") leveraged internet technologies to...
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Set in 2025, this case describes the five-year journey of Huixin Technology (Huixin) Ltd., a China-based semiconductor equipment company. It highlights...
Case Study Reprint
Amentum Sports is a two-part case that illustrates the application of effectual principles for entrepreneurs starting up within their means. It follows...
Case Study Reprint
Amentum Sports is a two-part case that illustrates the application of effectual principles for entrepreneurs starting up within their means. It follows...