With consumers worn out from years of price hikes, pricing strategist Rafi Mohammed argues in favor of a more creative approach to capturing value.

A case study on why the standard deployment playbook didn’t work when the tech giant rolled out CoPilot to a key department—and how they adjusted course.

Cold Call• Episode 282

Six steps to reset the dynamic.

The quality of the interactions between your sellers and clients has to improve—not simply increase in volume.

In most organizations, underwhelming results from AI, analytics, and CRM platforms stem from a mismatch between new ways of working and old organizational designs.

Quick Case

Nicholas Johnston, the owner of a dance studio, must decide whether to settle a lawsuit with a dissatisfied customer who alleges a dance instructor at...

Your strategic accounts are more than just big sales.

When deals are complex, showing up in person beats another dashboard or Zoom.

The real opportunity lies not in replacing people but in reshaping how humans and AI collaborate.