Medium

Rob Enderle

Rob Enderle

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1d ago

When the Cloud Goes Dark: Why the Microsoft 365 Outage Threatens Microsoft’s Core Revenue

Years after creating the Enderle Rule of Branding: The only thing everyone will agree on when it comes to a new name is that the person who…

When the Cloud Goes Dark: Why the Microsoft 365 Outage Threatens Microsoft’s Core Revenue

Rob Enderle

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Nov 5

The Pocket BS Detector: How Personal AI Could Rescue the American Voter (Or Ruin Us Entirely)

The dust is barely settling on the 2026 midterm elections, and if there is one bipartisan consensus emerging from the wreckage of our…

The Pocket BS Detector: How Personal AI Could Rescue the American Voter (Or Ruin Us Entirely)

Rob Enderle

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Oct 29

Lenovo’s Qira: The 20-Year Evolution from Personal Assistant to IBM’s True Heir

The technology industry has a long, frustrating history of overpromising and underdelivering when it comes to digital assistants. From the…

Lenovo’s Qira: The 20-Year Evolution from Personal Assistant to IBM’s True Heir

Rob Enderle

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Oct 23

How the HP and Ferrari Partnership Could Revolutionize Driver Performance with Edge AI

I spent this past week at Ferrari in Italy, burning through tires and adrenaline while spending a significant amount of time on the track…

How the HP and Ferrari Partnership Could Revolutionize Driver Performance with Edge AI

Rob Enderle

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Oct 15

The Intimacy Algorithm: How AI Companions Will Either Save Us or Subjugate Us

When we look at the rapid evolution of artificial intelligence, the industry tends to get hopelessly distracted by the sheer scale of the…

The Intimacy Algorithm: How AI Companions Will Either Save Us or Subjugate Us

Rob Enderle

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Oct 7

The Great AI Job Myth: Why the Coming Wave of Automation May Leave Us With Nothing Left to Do

I recently watched a blistering segment on The Daily Show where Jon Stewart Unpacks AI’s Dubious Promise of a “Better Future” [00:00]…

The Great AI Job Myth: Why the Coming Wave of Automation May Leave Us With Nothing Left to Do

Rob Enderle

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Oct 1

What Would the Ideal AI PC Actually Look Like?

For the past two years, the personal computer industry has been trying to sell us a bill of goods wrapped in a shiny “AI PC” sticker. If…

What Would the Ideal AI PC Actually Look Like?

Rob Enderle

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Sep 25

Taming the Enterprise AI Beast: Why Experience and Restraint Are Your Best Defenses

The enterprise technology landscape is currently drowning in the hype of generative artificial intelligence, pitched by enthusiastic…

Taming the Enterprise AI Beast: Why Experience and Restraint Are Your Best Defenses

Rob Enderle

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Sep 17

Taming the Beast: Inside Microsoft’s Desperate Bid to Control AI

Every so often, the tech industry realizes it has built something it doesn’t entirely understand — and cannot reliably control. We saw it…

Taming the Beast: Inside Microsoft’s Desperate Bid to Control AI

Rob Enderle

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Sep 10

Silicon Valley Developers Achieve Human Parity, but Autonomous Systems Threaten Biological Survival

Artificial intelligence research advances toward human parity daily and it’s not looking good for humanity. Engineers expect runaway…

Silicon Valley Developers Achieve Human Parity, but Autonomous Systems Threaten Biological Survival

Rob Enderle

Rob Enderle

Tech analyst and principal of the Enderle Group. Rob explores the intersection of AI, hardware, and automotive innovation. http://www.enderlegroup.com

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