I'm Ayoub Reda, an engineering and platform leader with 15+ years building products used by millions, and the AI, data, and cloud platforms behind them.

I lead AI rollouts, digital transformations, and cloud migrations from strategy through production. I've taken the first AI products at every business I've led from idea to production, from agentic AI assistants to enterprise data and AI platforms built for residency compliance. My work also spans the streaming infrastructure behind Anghami and OSN+, serving 70M+ users at 99.99% availability, and the guest platforms behind destinations like Ferrari World, Warner Bros, and Yas Island, used by millions of visitors to plan and book their experiences.

As a director, I own the full picture: architecture, budget, teams of 40+, and delivery. I've led enterprise-wide transformations, replacing one-off project decisions with shared architecture and reusable blueprints, and modernizing legacy infrastructure into cloud-native platforms.

But I'm a builder first. I'm self-taught, and I've stayed hands-on through every leadership role: designing complex distributed systems, re-architecting platforms for scale and resiliency, cutting cloud costs by more than half without trading away performance, and still writing code alongside my teams.

I write here about what I learn doing the work: shipping AI to production, digital transformation, cloud architecture and migration, and platform engineering.

Based in Abu Dhabi. I speak English, French, Spanish, and Arabic, and I'm slowly learning Chinese.