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ranee

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May 28

Is Your Business Ready For a VP Product Marketing?

Most companies hire against the symptom they can see, not the business problem they actually have.

Treating the symptom is not the same as solving the problem.

ranee

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Jul 20

The Model Is Not the Export: China’s Open-Source AI Strategy and The New Mandate of Heaven

成者為王敗者為寇

The Model Is Not the Export: China’s Open-Source AI Strategy and The New Mandate of Heaven

ranee

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Mar 6

Your Team Isn’t Aligned. They Are Just Polite.

Why Disagree and Commit Is the Price of Leadership

Your Team Isn’t Aligned. They Are Just Polite.

ranee

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Feb 23

3:04 AM: The American Gaze and the Year of the Fire Horse

Sometimes the clearest view of the “American gaze” doesn’t come from a policy paper, but from the exhausting discourse that erupts online…

3:04 AM: The American Gaze and the Year of the Fire Horse

ranee

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Feb 21

Product Marketing in 2026: Accountability in the Age of AI

Revenue was always the answer people wanted for how product marketing should be measured. And for most of my career, I believed that too…

Illustration for essay on product marketing accountability in the age of AI — covering revenue attribution, GTM strategy, AI-driven signal detection, and what changes for product marketers in 2026.

ranee

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Feb 8

Faster Isn’t Smarter: What AI Reveals About CMO Leadership

Faster isn’t smarter. In fact, it’s dumber. Marketing has spent decades confusing speed and output with progress. We’ve shipped campaigns…

Faster Isn’t Smarter: What AI Reveals About CMO Leadership

ranee

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Feb 4

Why Most Companies Fail to Commercialize Their AI Products

I’ve spent the last few years advising companies on how to grow — or more precisely, how to stop pretending they’re growing when the…

Why Most Companies Fail to Commercialize Their AI Products

ranee

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Feb 4

GTM Isn’t Broken But the Way We Run It Is

TL;DR: Product marketing can’t fix what GTM never built. The system isn’t broken, it’s fragmented. This post explores what the Norwest…

GTM Isn’t Broken But the Way We Run It Is

ranee

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Nov 5, 2025

996: The Inheritance of Generational Trauma for Asian Americans

For Asians, “9–9–6” isn’t a work culture. It’s an inheritance. A phrase that describes the present but carries the weight of thousands of…

For Asian Americans, “996” represents an inherited trauma — the belief that your self-worth begins and ends with what you can produce.

ranee

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Aug 28, 2025

The Unlearning of Leadership: What the Ocean Taught Me that the Boardroom Never Did

Leadership has never been about a title to me. It’s the quiet, unfancy part: showing up when it’s uncomfortable, carrying weight that isn’t…

The Unlearning of Leadership: What the Ocean Taught Me that the Boardroom Never Did

ranee

ranee

Ranee Soundara is a tech executive turned dive instructor that writes about the intersection of organizational culture, leadership, and cultural identity.

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