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The Forces Shaping 2027

Four forces are set to fundamentally shape the technology landscape in 2027.

 

Technological advancement and evolving macroeconomic conditions are rapidly transforming the technology industry. Omdia has identified four critical forces that will define the year ahead, shaping both the challenges and opportunities businesses will face:
  • AI: Rebalancing from investment to monetization
  • supply chain: Crisis is the "new normal"
  • Digital sovereignty: Independence comes at a cost
  • Physical AI: Intelligence escapes the screen

 

This page houses resources to help you turn these shifting technology dynamics into growth opportunities.

 

Meet our senior experts
Omdia research leadership
Evan Kirchheimer

Chief Research Officer, Omdia

Evan Kirchheimer
Fiona Kyle

Vice President of Research, Integrated Tech

Fiona Kyle
Maxine Holt

Vice President, Enterprise & Channel Research

Maxine Holt
Nicole Peng

Research VP, Consumer

Nicole Peng
Ronan de Renesse

Research VP, Telecoms

Ronan de Renesse
Analysis

Artificial Intelligence Software Market Forecasts – 2H25 Data

Agentic, generative (GenAI), and predictive AI software market forecasts, 2022 to 2030. Includes market sizing, segmentation, and forecasts across 140 use cases, 20 verticals, eight regions, and four workloads.

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Global Africa

Artificial Intelligence Software Market Forecasts – 2H25 Analysis

Analysis of agentic, generative (GenAI), and predictive AI software market forecasts, 2022 to 2030. Includes market sizing, segmentation, and forecasts across 140 use cases, 20 verticals, eight regions, and four workloads.

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Global North America

PC hardware availability in the second half of 2026

Results from a Candefero online quick poll of channel representatives.

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Quarterly Smartphone Technology Trends – 1Q26 Analysis Premium

This report provides a comprehensive analysis of fast-evolving smartphone technology trends from multiple technological angles. Furthermore, it examines how individual smartphone vendors adopt these technologies and features, breaking down the market dynamics by shipments, value, and ASP.

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Global Apple

Communications Provider Revenue and Capex Forecast Highlights: 2026–31

This report highlights the revenue and capex forecast trends of communications providers, big tech/hyperscale platforms, and carrier-neutral providers (CNPs).

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Global Service Provider

Digital Sovereignty: Data Protection, Residency, and Localization Policies and Regulation

In the age of digitization, dealing with sensitive data responsibly has become more important than ever. A key trend that is emerging as an important aspect of these regulations is measures (such as data protection, data residency, and data localization) to control cross-border data flow.

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Global Service Provider

IT Enterprise Insights: IoT, Cloud, and Sustainability – 2026

Understand the workloads carried on cloud, delivery strategy by area, benefits of IoT, and sustainability strategy.

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Global Enterprise IT

Sovereign AI: A Playbook for Success

A pragmatic guide on how to be a successful sovereign AI provider. Contains benchmark of 35 suppliers, including neoclouds, hyperscalers, and telcos. It specifies best practice and discusses enterprise intent to buy sovereign services.

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Global Service Provider

Omdia Market Radar: General-purpose Embodied Intelligent Robots, 2026

As embodied intelligence continues to grow, this report explores key dynamics of the general-purpose embodied intelligence robotics industry, its key vendors, their core capabilities, and assesses their technical maturity and market impact. This report has been updated due to market updates.

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Global Artificial intelligence

Robotics Hardware Market Forecast – 2026 Analysis

Robots are becoming more common across various applications. This forecast estimates the market size for all major robot types, segmented by region, market sector, application, and embedded AI processors from 2023 to 2035.

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Global Africa
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