An analysis of how vendors classify partner incentives between contra revenue and operating expense.
OM145396
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Contra vs OpEx budgets for partner incentives
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The Analyst Team
Lisa Lawson
Follow AnalystSenior Principal Analyst
Lisa Lawson is a senior principal analyst helping to lead channels research and working across custom channels projects in North America.
Prior to joining Canalys, now part of Omdia, Lisa started and ran a channel and partnerships consultancy for fast-growing SaaS businesses. She also partnered with SaaSy Sales Leadership to lead partner manager training and workshops. Before consulting, Lisa worked at a variety of tech companies, ranging from Microsoft to Optimizely.
Lisa has over 15 years of experience in the partner and channel space and holds a bachelor’s degree from Trinity University and an MBA from Southern Methodist University. Lisa currently lives in the San Francisco Bay Area.
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