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Partner Program Intelligence Service

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Enhance channel partner strategies with actionable insights and best practices to drive higher ROI. Supported by our global team of channel analysts, the Partner Program Analysis helps vendors optimize partner incentives, streamline co-selling processes, and gain a competitive edge through expert analysis and quarterly updates.

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2026 Partner Program Trends

This report summarizes partner program trends that Omdia is seeing and will further deepen in 2026.

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ProgramWatch 4Q25

A presentation highlighting the major partner program changes made by ProgramWatch vendors in 4Q25.

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Google Cloud Launches New Partner Program to Recognize Partners Across Lifecycle

The new Google Cloud Partner Network (GCPN), launched in January 2026, is a comprehensive redesign aimed at enhancing the partner experience, fostering collaboration, and improving customer outcomes.

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Technology vendors’ certifications and digital badging for channel partners 2025

Database of training and certifications offered by the partner programs of the following IT vendors: Alibaba Cloud, AWS, Check Point, Cisco, Citrix, Dell Technologies, Extreme Networks, Fortinet, Google Cloud, H3C, HP Inc, HPE (including Aruba), Huawei, IBM, Juniper Networks, Lenovo, Microsoft, NetApp, Nutanix, Okta, Palo Alto Networks, Red Hat, Salesforce, Schneider Electric, Sophos, Trend Micro, and Veeam.

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