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Essentials
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Learning
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Programs
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Play Console
Test
Release
Grow
Quality
Monetize
Manage
Build a world-class
experience for users
At Google Play, we’re committed to building the best gaming experience by seamlessly connecting players with the games, content, and communities they love. By building experiences centered around each player - from helping them discover new favorites to celebrating their latest milestones - we keep players delighted and continue growing vibrant communities.
Level Up helps you turn these player journeys into business growth. By delivering a high-quality experience from discovery to gameplay, you can boost your game across in-store surfaces, utilize powerful engagement mechanics, and unlock lower service fees.
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680M+ MAUs with profiles powered by Play Games Services (PGS) |
350M+ Play Points members in 36 countries |
250M+ MAUs engaging content on You tab |
Boost player engagement
Case studies
SYBO integrates Leagues via Game Stats API, driving a 3.3x uplift in daily IAP spend for Subway Surfers.
Tencent used Quests to drive over 20% uplift in high-value player installs for PUBG Mobile.
Sidekick helps Yalla Ludo players stay in the action, with rewards just a tap away.
Devsisters used Quests in CookieRun: Kingdom to celebrate gameplay progress with rewards, driving a 240% uplift in installs.
IGG brings Sidekick to Lords Mobile: Kingdom Wars, providing seamless access to in-game rewards and achievements.
Com2uS used Quests in Summoners War to drive a 171% uplift in new installs and boost post-Quest spend by 120%.
Turning classic gameplay into high-stakes competition, Halfbrick launched Leagues for Fruit Ninja, driving a 5x uplift in daily IAP spend among enrolled players.
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Inside Tencent's journey to Level Up their player experience
Program rate card
| First $1M (USD) of annual earnings | |||
| Standard, for annual earnings $1M+ (USD) | |||
| When qualified for Level Up |