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OnlineStore

A Schema.org Type
An eCommerce site.
PropertyExpected TypeDescription
Properties from OnlineStore
isStoreOn OnlineMarketplace The eCommerce marketplace this online store is on.
Properties from Organization
acceptedPaymentMethod LoanOrCredit  or
PaymentMethod  or
Text
The payment method(s) that are accepted in general by an organization, or for some specific demand or offer.
actionableFeedbackPolicy CreativeWork  or
URL
For a NewsMediaOrganization or other news-related Organization, a statement about public engagement activities (for news media, the newsroom’s), including involving the public - digitally or otherwise -- in coverage decisions, reporting and activities after publication.
address PostalAddress  or
Text
Physical address of the item.
agentInteractionStatistic InteractionCounter The number of completed interactions for this entity, in a particular role (the 'agent'), in a particular action (indicated in the statistic), and in a particular context (i.e. interactionService).
aggregateRating AggregateRating The overall rating, based on a collection of reviews or ratings, of the item.
alumni Person Alumni of an organization.
Inverse property: alumniOf
areaServed AdministrativeArea  or
GeoShape  or
Place  or
Text
The geographic area where a service or offered item is provided. Supersedes serviceArea.
authorizedRepresentative Organization  or
Person
An organization or person officially appointed to act on behalf of the manufacturer in a specific region or context.
award Text An award won by or for this item. Supersedes awards.
brand Brand  or
Organization
The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.
companyRegistration Certification The official registration information of a business including the organization that issued it such as Company House or Chamber of Commerce in form of a Certification.
contactPoint ContactPoint A contact point for a person or organization. Supersedes contactPoints.
correctionsPolicy CreativeWork  or
URL
For an Organization (e.g. NewsMediaOrganization), a statement describing (in news media, the newsroom’s) disclosure and correction policy for errors.
department Organization A relationship between an organization and a department of that organization, also described as an organization (allowing different urls, logos, opening hours). For example: a store with a pharmacy, or a bakery with a cafe.
dissolutionDate Date The date that this organization was dissolved.
diversityPolicy CreativeWork  or
URL
Statement on diversity policy by an Organization e.g. a NewsMediaOrganization. For a NewsMediaOrganization, a statement describing the newsroom’s diversity policy on both staffing and sources, typically providing staffing data.
diversityStaffingReport Article  or
URL
For an Organization (often but not necessarily a NewsMediaOrganization), a report on staffing diversity issues. In a news context this might be for example ASNE or RTDNA (US) reports, or self-reported.
duns Text The Dun & Bradstreet DUNS number for identifying an organization or business person.
email Text Email address.
employee Person Someone working for this organization. Supersedes employees.
ethicsPolicy CreativeWork  or
URL
Statement about ethics policy, e.g. of a NewsMediaOrganization regarding journalistic and publishing practices, or of a Restaurant, a page describing food source policies. In the case of a NewsMediaOrganization, an ethicsPolicy is typically a statement describing the personal, organizational, and corporate standards of behavior expected by the organization.
event Event Upcoming or past event associated with this place, organization, or action. Supersedes events.
faxNumber Text The fax number.
founder Organization  or
Person
A person or organization who founded this organization. Supersedes founders.
foundingDate Date The date that this organization was founded.
foundingLocation Place The place where the Organization was founded.
funder Organization  or
Person
A person or organization that supports (sponsors) something through some kind of financial contribution.
funding Grant A Grant that directly or indirectly provide funding or sponsorship for this item. See also ownershipFundingInfo.
Inverse property: fundedItem
globalLocationNumber Text The Global Location Number (GLN, sometimes also referred to as International Location Number or ILN) of the respective organization, person, or place. The GLN is a 13-digit number used to identify parties and physical locations.
hasCertification Certification Certification information about a product, organization, service, place, or person.
hasCredential Credential A credential awarded to the Person or Organization.
hasGS1DigitalLink URL The GS1 digital link associated with the object. This URL should conform to the particular requirements of digital links. The link should only contain the Application Identifiers (AIs) that are relevant for the entity being annotated, for instance a Product or an Organization, and for the correct granularity. In particular, for products:
  • A Digital Link that contains a serial number (AI 21) should only be present on instances of IndividualProduct
  • A Digital Link that contains a lot number (AI 10) should be annotated as SomeProducts if only products from that lot are sold, or IndividualProduct if there is only a specific product.
  • A Digital Link that contains a global model number (AI 8013) should be attached to a Product or a ProductModel.
Other item types should be adapted similarly.
hasMemberProgram MemberProgram MemberProgram offered by an Organization, for example an eCommerce merchant or an airline.
hasMerchantReturnPolicy MerchantReturnPolicy Specifies a MerchantReturnPolicy that may be applicable. Supersedes hasProductReturnPolicy.
hasOfferCatalog OfferCatalog Indicates an OfferCatalog listing for this Organization, Person, or Service.
hasPOS Place Points-of-Sales operated by the organization or person.
hasShippingService ShippingService Specification of a shipping service offered by the organization.
interactionStatistic InteractionCounter The number of interactions for the CreativeWork using the WebSite or SoftwareApplication. The most specific child type of InteractionCounter should be used. Supersedes interactionCount.
isicV4 Text The International Standard of Industrial Classification of All Economic Activities (ISIC), Revision 4 code for a particular organization, business person, or place.
iso6523Code Text An organization identifier as defined in ISO 6523(-1). The identifier should be in the XXXX:YYYYYY:ZZZ or XXXX:YYYYYYformat. Where XXXX is a 4 digit ICD (International Code Designator), YYYYYY is an OID (Organization Identifier) with all formatting characters (dots, dashes, spaces) removed with a maximal length of 35 characters, and ZZZ is an optional OPI (Organization Part Identifier) with a maximum length of 35 characters. The various components (ICD, OID, OPI) are joined with a colon character (ASCII 0x3a). Note that many existing organization identifiers defined as attributes like leiCode (0199), duns (0060) or GLN (0088) can be expressed using ISO-6523. If possible, ISO-6523 codes should be preferred to populating vatID or taxID, as ISO identifiers are less ambiguous.
keywords DefinedTerm  or
Text  or
URL
Keywords or tags used to describe some item. Multiple textual entries in a keywords list are typically delimited by commas, or by repeating the property.
knowsAbout Text  or
Thing  or
URL
Of a Person, and less typically of an Organization, to indicate a topic that is known about - suggesting possible expertise but not implying it. We do not distinguish skill levels here, or relate this to educational content, events, objectives or JobPosting descriptions.
knowsLanguage Language  or
Text
Of a Person, and less typically of an Organization, to indicate a known language. We do not distinguish skill levels or reading/writing/speaking/signing here. Use language codes from the IETF BCP 47 standard.