Best Customer Data Platforms (CDP)
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Compare the Top Customer Data Platforms (CDP) as of October 2026
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What are Customer Data Platforms (CDP)?
Customer Data Platforms (CDPs) are software solutions designed to collect, unify, and manage customer data from various sources across an organization. These platforms aggregate data from different channels such as websites, social media, CRM systems, and purchase history, creating a centralized and comprehensive customer profile. CDPs allow businesses to segment and analyze customer data, enabling more personalized marketing and communication strategies. They also provide real-time data integration, ensuring that customer information is always up-to-date and accessible for decision-making. By leveraging CDPs, companies can enhance customer experiences, improve targeting, and drive better business outcomes. Compare and read user reviews of the best Customer Data Platforms (CDP) currently available using the table below. This list is updated regularly.
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1
Hightouch
Hightouch
Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse.Starting Price: $350 per month -
2
1plusX
1plusX GmbH
At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company reinventing ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising. -
3
Mapp Marketing Cloud
Mapp
Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website.Starting Price: $3050/month -
4
CIENCE GO Data
CIENCE
Over 140M validated business contact records strong, with daily contact record validation. It's time to GO Data! The best way to validate the accuracy of a contact record is to actually use it. As one of the largest Outbound Services companies in the world, CIENCE consumes 10s of millions of records (emails, calls) annually. This produces: - Up-to-date records (reduces decayed data) - Broad Company / Account data points - Accurate Email Lists (real-world tested) - Actual Phone #’s (confirmed dials) The GO Data platform is built to help you configure audiences easily, creating what is known as an Ideal Customer Profile (ICP) to target. From there, GO Data offers a wide supply of contacts that match your ICP. The key to all B2B marketing lists is starting conversations with your ideal customers. CIENCE GO expertly helps identify the contacts and companies for sales to create customized business lists around.Starting Price: $600 -
5
Twilio
Twilio
Design and deploy your ideal customer engagement experience. Twilio is a single fully-programmable platform with flexible APIs for any channel and over 400+ integrations, backed by a community of over 9 million developers. Build accurate and personalized experiences for your customers, easily and at scale, using SMS and WhatsApp messaging, voice, video, email, and more. Browse documentation and SDKs in multiple coding languages, including Ruby, Python, PHP, Node.js, java, and C#, or jumpstart your first project with our open source code templates to quickly build production-ready communications apps. Sign up and start building today.Starting Price: $0.0085 per min -
6
Klaviyo
Klaviyo
Klaviyo is the AI-first B2C CRM platform that helps you grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships. Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Built-in AI agents plan and launch campaigns, personalize every send, answer questions, and resolve issues. With real-time attribution and insights, you'll be able to make smarter, faster decisions that drive ROI. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strongStarting Price: $0/month -
7
WebEngage
WebEngage
WebEngage is the best-in-class marketing automation software suite that helps business-to-consumer (B2C) companies improve user retention and drive more revenues. Cloud-based and easy to use, WebEngage aids businesses in managing cross-channel communication with their customers while allowing them to send messages via Emails, SMS, mobile push notification, web push notification, on-site alerts, in-app messaging, IVR, Facebook & Whatsapp. The solution includes cross-device tracking, live segmentation, deep data personalization, and more. Plus, using WebEngage's Journey Designer helps businesses to effectively create complex lifecycle campaigns. -
8
Kochava
Kochava
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.Starting Price: FREE -
9
Zuar Portal
Zuar, Inc.
The first customer portal built to change as often as your customers' requirements do. Easily create, personalize, update, and maintain a data-driven customer experience with Zuar. Behind every “adoption” problem is a series of issues with UI/UX design, slow response times, limited functionality, manual processes, and a lean overworked team tasked with increasing retention KPIs and OKRs. We know it is essential to provide a consistent, omnichannel experience across various platforms and devices. Zuar is the cornerstone of a data-driven customer experience strategy, which aims to empower businesses by leveraging interconnected data to build trust and transparency. Zuar integrates with business intelligence leaders, like Tableau, Power BI, and ThoughtSpot, and cloud database providers, like Snowflake, Google Cloud, Redshift, and Databricks. -
10
Segment
Twilio
Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.Starting Price: $120 per month -
11
CustomerLabs 1PD Ops Platform
Customerlabs
CustomerLabs is a cloud-based digital marketing infrastructure that helps Ecommerce, SaaS, B2B and Agency marketers track, identify, segment, sync & analyze their customer data. The platform helps marketers orchestrate personalized campaigns across channels without any developer dependency. Track and collect the customer data you want from your website, app, CRM, email, service & offline channels. With identity resolution, you can map anonymous users and their activities across platforms and get a 360° view of your customers. Create customer segments based on behavior, demographics and user traits to trigger timely messages across channels. You can integrate and seamlessly sync this customer data with your existing marketing tools such as Google Analytics, Google Adwords, Mixpanel, Kissmetrics, Segment, Salesforce, Pipedrive, Zapier, Facebook and 180+ tools in real-time. Back your marketing decisions by capturing accurate customer data with CustomerLabs.Starting Price: $99.00/month -
12
Pimcore
Pimcore
Pimcore is an all-in-one platform and headless PIM for omnichannel publishing and customer experience management. With Pimcore, you can create and distribute digital experiences across any channel, track user engagement, manage customer relationships and more. Loved by developers, agencies, and enterprises: The Pimcore Platform™ is an advanced open-source platform trusted by over 110,000 companies worldwide. It offers state-of-the-art solutions for digital asset management (DAM), product information management (PIM), master data management (MDM), digital experience management (DXP/CMS), multi-channel publishing (CDP), and digital commerce. Recognized by leading industry analysts and used by Fortune 100 companies like Pepsi, Sony, and Audi, Pimcore stands out as a great open-source alternative due to its flexibility, 100 % API-driven architecture, composable technology, fast time-to-market, and strong global partner network of 150+ solution providers.Starting Price: $0 -
13
Untitled
Untitled, LLC
Untitled AI is an AI-powered audience targeting platform that helps brands identify high-intent website visitors and convert them into buyers. The platform uses AI to build smarter, custom audience segments that improve marketing email campaigns and ad performance. Untitled AI enables marketers to uncover hidden shoppers behind paid traffic and reduce wasted ad spend while boosting return on ad spend (ROAS). Its tools provide detailed insights into user behavior, allowing brands to refine targeting and increase conversions. Trusted by over 500 clients, Untitled AI is compliant with CCPA and GDPR standards. With features like identity resolution and real-time audience activation, it supports scalable and profitable marketing efforts.Starting Price: $250 per month -
14
PathFactory
PathFactory
Accelerate B2B buyer journeys with intelligent, omnichannel content experiences that engage buyers, elevate marketing and enable sales. From creation and management to performance and insights, traditional marketing approaches routinely fail to deliver the results brands need or the experiences buyers want. These challenges have only gotten worse as the pandemic drove B2B buyers and customers to rapidly increase their content consumption and adopt more consumer-style behaviors at work. Get the most out of every (expensive) click by giving your audience everything they need in real-time. Focus your sales and marketing efforts where your audience is spending the most time. Reduce friction by building real-time content journeys using AI and eliminating hard gating. Create micro-personalized content journeys for your audience in real time based on their content consumption history. -
15
Netcore Cloud
Netcore
Netcore Customer Engagement & Experience is an intelligent full-stack platform that gives you the power to redefine growth. Full stack growth platform for marketers, product and growth managers. Grow your conversion, retention, and revenue with Raman's game-changing predictive intelligence. Marketing and product leaders at customer-centric brands trust Netcore to deliver a world-class customer experience. Powerful, easy to use intelligent customer engagement platform helping you increase conversion & retention. Efficiently automate the delivery of highly personalized campaigns to distinct customers. Netcore Customer Engagement takes the guesswork out of how to engage with customers with data analysis backed by machine learning. Create a unified profile by stitching together data-points from every interaction a customer has with your brand across online & offline channels - website, mobile app, & marketing channels -
16
Manago AI
Manago AI
Manago AI is a customer engagement platform that helps marketers turn customer insights into campaigns from a single prompt. The platform combines a Customer Data Platform, marketing automation, commerce marketing, personalization, product recommendations, and cross-channel communication in one workspace. Manago AI unifies behavior, purchases, engagement, preferences, consent, and predictive signals into customer profiles that can power campaigns and journeys. Its AI capabilities include predictive, generative, conversational, recommendation, and agentic AI for scoring customers, drafting content, building audiences, recommending products, analyzing performance, and preparing campaigns. Manago AI supports email, SMS, WhatsApp, website engagement, integrations, APIs, custom data flows, and MCP access through tools such as ChatGPT, Claude, Cursor, and other MCP-compatible environments.Starting Price: $0 -
17
Indicative
Indicative
Marketers, product managers, and business analysts use Indicative to optimize customer conversion, engagement, and retention. Indicative connects to all your customer data sources, synthesizes them into a complete view of behavior, and gives you the actionable insights you need to grow your customer base and build great products. Indicative's free plan offers up to 1 Billion user actions per month and complete access to the robust behavioral analytics platform!Starting Price: $0.00 -
18
Reachpeople
Reachpeople
You need special orchestration to deliver the personalized experience that your customers expect from you and to activate marketing tools during your customers’ decision-making. Proliferate your marketing activities with Reachpeople Marketing Cloud. When you dive into the data pools with hundreds of metrics, your only wish is to obtain a substantial result. Reachpeople Marketing Cloud orchestrates your marketing activities with such efficiency that you may start to think of it as another colleague in your marketing team. See our solutions that require zero workforce and no IT requirements. Send customized reminder emails to your customers who forgot their products in their baskets. Explore your customers' interests and send personalized emails. Remind your customers of yourself who have not visited your website for a long time with a “We Miss You” email. Periodically send customer hospitality emails with cross-selling e-newsletter to your regular customers.Starting Price: $19.00/month -
19
ONEcount
GCN Publishing, Inc.
ONEcount is a customer data platform (CDP) that combines a full Audience Activation Toolsuite in one, tightly integrated stack. Leveraging a mature history of identity resolution, data consolidation and advanced identification and targeting tools, ONEcount delivers a simple-to-manage ecosystem while streamlining the tech stack. The system features AI/Machine Learning capabilities, aggregated Business Intelligence (BI) & Predictive dashboards, 150+ pre-built data visualizations, DExTr - ETL engine, a robust activation tool suite with forms, Landing page, pop-up Builder, segmentation and built-in on-site and off-site targeting capabilities, GAM/DFP integrations, Smart Paywalls, content gating, freemium metering, social and single sign-on abilities, and a host of other tools to enable cross-sell/upsell initiatives, increase conversions and create personalized 1-to-1 messaging.Starting Price: $1,500 / mo.* -
20
Bloom Intelligence
Bloom Intelligence
WiFi marketing and customer analytics software as a service platform for restaurant and retail locations. With Bloom, automated WiFi marketing becomes easier than ever. Passively collect detailed customer profiles for segmented, personalized marketing, and customer analytics even they don't log into your WiFi. Improve online ratings, identify churning customers, create loyalty programs, and create automated email marketing campaigns. Detailed ROI reports on every campaign. White glove customer support and training for WiFi marketing. Track the performance of your marketing campaigns down to a guest walking back in your door, actual transactions, and even reviews they have posted on Google, Facebook, or through first-party surveys. Use machine learning to win back lost guests, and increase your customer's frequency. Automate the building of online reviews on Facebook & Google.Starting Price: $35 per month -
21
Exposebox
Exposebox
Exposebox utilizes AI-based insights and machine learning to create personalized user journeys driven by your user data. Use our platform to better engage your users and transform them into shoppers. Deliver a personalized user experience across social media, emails, SMS and onsite experiences. Automate and optimize your campaigns on different channels around specific triggers and segments. Try Exposebox today to dramatically increase engagement, ROI, and boost your revenue.Starting Price: $35 per month -
22
Anatics
Anatics
Data transformation and marketing analysis for enterprise. Driving confidence in your marketing investment and returns on advertising spend. Unstructured data is bad data and puts marketing decisions at risk. Extract, transform and load your data; run marketing programs with confidence. Connect and centralize your marketing data in anaticsTM. Load, normalize and transform your data in meaningful ways. Analyze and track your data; drive marketing performance. Collect, prepare and analyze all your marketing data. Say bye-bye to manually extracting data from different platforms. Fully automated data integration from more +400 data sources. Export the data to your chosen destinations. Store your raw data safely in the cloud so you can access them anytime you want. Back up your marketing plans with data. Focus your resources on action and growth, not downloading endless spreadsheets and CSV files.Starting Price: $500 per month -
23
Mortar
MortarAI
Mortar is the new way for your business to manage all your customer and business data. The platform takes you from data mess to data miracle, by giving you a single view of everything happening in your business, empowering you to make fast informed business decisions. Mortar saves you time, increases customer acquisition and engagement, and drives your revenue by cleansing, enhancing, and segmenting your data to give you a single unified view of your business, so while we master your data, you build your market Mortar unites all your fragmented data to give you one view of your business, so you can make better marketing and business decisions. 1. To increase engagement and conversions, monitor and access a single view of all your customers 2. Customer segmentation and data governance can increase brand trust 3. Unify your data to create a single, accurate view for all your customers 4. Multi-team empowerment through unified dataStarting Price: $119 per month -
24
Lifesight
Lifesight
Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate measurement techniques and enables them to measure their full-funnel marketing using modern measurement methods like marketing mix modeling, incrementality testing & causal attribution - Helping them make better decisions that result in sustainable & profitable growth. -
25
WebMaxy eGrowth
WebMaxy
WebMaxy eGrowth is an all-in-one eCommerce management platform that gives you direct access to customer data & interactions in one place. It integrates your data and tech stack seamlessly and begins to produce marketing reports. Analyze your different marketing channels to learn about their conversions and revenue contribution. Use different attribution models to analyze the performance of distinct marketing channels and make smart investments. Execute customer segmentation to target customers precisely with personalized messages. Automate your SMS, WhatsApp, & Email campaigns to drive customers to the end of the funnel.Starting Price: $99 -
26
Terragon
Terragon Group
Enabling intelligent B2C messaging on mobile, powered by robust consumer insights from “big data”. Terragon Audience Profile (TAP) as our platform UID, provides an added layer of security with complete anonymization and encryption of PII (Personal Information Identifiers). Data-powered marketing SaaS platform, accelerating growth for businesses in Africa. The profiles on the platform are already segmented according to various data sets; demographic, location, transactional, technographic and interests (sports enthusiast, fashion lovers, digital savvy consumers, etc) to guarantee superior campaign performance.Starting Price: $40 /month -
27
Synerise
Synerise
Synerise is an AI-driven Customer Data & Experience Platform (CDXP). Comprehensive, data-driven solution that centralizes and utilizes customer data to enhance marketing and engagement. Leveraging advanced artificial intelligence, Synerise aggregates data from various sources, creating detailed, real-time customer profiles. Key Strengths of Synerise Synerise excels in several key areas that set it apart from other platforms: - Real-time capabilities. Powered by TerrariumDB, our proprietary database engine designed specifically for behavioural intelligence, real-time computing - AI Engine. The quality of AI algorithms confirmed by successful participation in: Rakuten Data Challenge 2020; Twitter RecSys AI Challenge 2021; KDD Cup 2021; Booking.com AI Challenge 2021 - Time-To-Market. Confirmed by numerous successful implementations across various clients from various industries. -
28
Related Marketing Cloud
Related Digital
Related Marketing Cloud (RMC) is a personalization and marketing automation tool for data-driven Omni-channel marketing. One-to-one consumer relationships powered by all in one platform to drive higher revenue, improve customer lifetime value, grow audience, and boost performance. We are proud to provide you the following services: Customer Data Platform, Email Marketing, Mobile Marketing, Web Targeting, Product Recommendation, Customer Journey Manager. Related Digital serves more than 1500 clients of all sizes across various industries - including brands like Estee Lauder, Delivery Hero, Ebay, Wolksvagen, Victoria's Secret, Carter's, Aviva, IKEA, Marks&Spencer, Turkcell, Starbucks, Beymen, Audi, Gap, BBVA, Turkish Airlines, Siemens. We are proud to support our clients internationally from our offices in London, Hamburg, Berlin, Dubai and Istanbul. -
29
Lytics
Lytics
Harness the power of first-party data to understand what your customers really want with Lytics, the customer data platform built for marketers. Lytics decision engine uses machine learning to interpret your customers' needs and help marketers deliver timely, relevant communications across multiple channels. Define your goals and let Lytics’ AI identify the levers you can pull to accelerate results and deliver ROI. Engage new and current customers with personalized messages and precision targeted campaigns. Maximize your impact with predictive marketing strategies shaped by your customers’ actions, not your assumptions. -
30
Bloomreach
Bloomreach
Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves global brands that include Williams-Sonoma, Bosch, Puma, and Marks & Spencer.
