Best Customer Data Platforms (CDP)

Compare the Top Customer Data Platforms (CDP) as of October 2026

What are Customer Data Platforms (CDP)?

Customer Data Platforms (CDPs) are software solutions designed to collect, unify, and manage customer data from various sources across an organization. These platforms aggregate data from different channels such as websites, social media, CRM systems, and purchase history, creating a centralized and comprehensive customer profile. CDPs allow businesses to segment and analyze customer data, enabling more personalized marketing and communication strategies. They also provide real-time data integration, ensuring that customer information is always up-to-date and accessible for decision-making. By leveraging CDPs, companies can enhance customer experiences, improve targeting, and drive better business outcomes. Compare and read user reviews of the best Customer Data Platforms (CDP) currently available using the table below. This list is updated regularly.

  • 1
    Hightouch

    Hightouch

    Hightouch

    Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse.
    Starting Price: $350 per month
    View Software
    Visit Website
  • 2
    BDEX

    BDEX

    BDEX

    BDEX’S Omni IQ helps you find more customers identical to your ideal clients using a proprietary extended audience AI technology. The BDEX Identity Graph helps companies identify consumers across all channels. We authenticate over 470 million hashed email-MAID-IP matches linked to 113M households cross the US each month from our expansive network of SDKs, app publishers, and primary data sources. Talk to us about identity resolution. Nominated as the top Identity Technology by AdExchanger, BDEX is the only Identity Platform that guarantees all IDs are linked to real people, removing all IDs linked to bots, click farms and other forms of ad fraud as well as all temporary IDs due to Apple's ATT/DoNotTrack.
    Starting Price: $250 per month
  • 3
    Mapp Marketing Cloud
    Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website.
    Starting Price: $3050/month
  • 4
    CIENCE GO Data
    Over 140M validated business contact records strong, with daily contact record validation. It's time to GO Data! The best way to validate the accuracy of a contact record is to actually use it. As one of the largest Outbound Services companies in the world, CIENCE consumes 10s of millions of records (emails, calls) annually. This produces: - Up-to-date records (reduces decayed data) - Broad Company / Account data points - Accurate Email Lists (real-world tested) - Actual Phone #’s (confirmed dials) The GO Data platform is built to help you configure audiences easily, creating what is known as an Ideal Customer Profile (ICP) to target. From there, GO Data offers a wide supply of contacts that match your ICP. The key to all B2B marketing lists is starting conversations with your ideal customers. CIENCE GO expertly helps identify the contacts and companies for sales to create customized business lists around.
    Leader badge
    Starting Price: $600
  • 5
    Twilio

    Twilio

    Twilio

    Design and deploy your ideal customer engagement experience. Twilio is a single fully-programmable platform with flexible APIs for any channel and over 400+ integrations, backed by a community of over 9 million developers. Build accurate and personalized experiences for your customers, easily and at scale, using SMS and WhatsApp messaging, voice, video, email, and more. Browse documentation and SDKs in multiple coding languages, including Ruby, Python, PHP, Node.js, java, and C#, or jumpstart your first project with our open source code templates to quickly build production-ready communications apps. Sign up and start building today.
    Leader badge
    Starting Price: $0.0085 per min
  • 6
    Klaviyo

    Klaviyo

    Klaviyo

    Klaviyo is the AI-first B2C CRM platform that helps you grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships. Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Built-in AI agents plan and launch campaigns, personalize every send, answer questions, and resolve issues. With real-time attribution and insights, you'll be able to make smarter, faster decisions that drive ROI. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong
    Leader badge
    Starting Price: $0/month
  • 7
    WebEngage

    WebEngage

    WebEngage

    WebEngage is the best-in-class marketing automation software suite that helps business-to-consumer (B2C) companies improve user retention and drive more revenues. Cloud-based and easy to use, WebEngage aids businesses in managing cross-channel communication with their customers while allowing them to send messages via Emails, SMS, mobile push notification, web push notification, on-site alerts, in-app messaging, IVR, Facebook & Whatsapp. The solution includes cross-device tracking, live segmentation, deep data personalization, and more. Plus, using WebEngage's Journey Designer helps businesses to effectively create complex lifecycle campaigns.
  • 8
    Kochava

    Kochava

    Kochava

    Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.
    Starting Price: FREE
  • 9
    DinMo

    DinMo

    DinMo

    DinMo is an AI-powered Composable CDP that redefines customer data management by offering a modular, scalable platform for businesses to tailor their data capabilities. With seamless integration into existing data warehouses, DinMo enables companies to easily access and activate their customer data across channels. Our platform empowers businesses to create personalized, omnichannel customer journeys, boosting engagement and retention. Leveraging advanced predictive analytics and AI Agents, DinMo helps organizations unlock new growth opportunities while adapting to evolving business needs, ensuring flexibility and scalability in their data strategies.
    Starting Price: €2000/month
  • 10
    Zuar Portal

    Zuar Portal

    Zuar, Inc.

    The first customer portal built to change as often as your customers' requirements do. Easily create, personalize, update, and maintain a data-driven customer experience with Zuar. Behind every “adoption” problem is a series of issues with UI/UX design, slow response times, limited functionality, manual processes, and a lean overworked team tasked with increasing retention KPIs and OKRs. We know it is essential to provide a consistent, omnichannel experience across various platforms and devices. Zuar is the cornerstone of a data-driven customer experience strategy, which aims to empower businesses by leveraging interconnected data to build trust and transparency. Zuar integrates with business intelligence leaders, like Tableau, Power BI, and ThoughtSpot, and cloud database providers, like Snowflake, Google Cloud, Redshift, and Databricks.
  • 11
    Segment

    Segment

    Twilio

    Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.
    Starting Price: $120 per month
  • 12
    NotifyVisitors

    NotifyVisitors

    NotifyVisitors

    NotifyVisitors is an AI powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push, popups, and much more. With NotifyVisitors, you can send automated campaigns to target their audience at the right time. NotifyVisitors allows you to send personalized campaigns to connect with your audience at a more personal level. Its easy-to-use interface, along with drag and drop editor, makes it easier to customize your campaigns and journeys. Its in-depth campaign analytics helps you measure the campaign performance and adjust the campaign accordingly. Key Features Real-time Data & Personalization Segmentation & Targeting Omnichannel Communication A/B Testing Analytics & Reporting Exit-Intent Targeting Drip Campaigns Dynamic Content Injection Seamless third-party integration
  • 13
    CustomerLabs 1PD Ops Platform
    CustomerLabs is a cloud-based digital marketing infrastructure that helps Ecommerce, SaaS, B2B and Agency marketers track, identify, segment, sync & analyze their customer data. The platform helps marketers orchestrate personalized campaigns across channels without any developer dependency. Track and collect the customer data you want from your website, app, CRM, email, service & offline channels. With identity resolution, you can map anonymous users and their activities across platforms and get a 360° view of your customers. Create customer segments based on behavior, demographics and user traits to trigger timely messages across channels. You can integrate and seamlessly sync this customer data with your existing marketing tools such as Google Analytics, Google Adwords, Mixpanel, Kissmetrics, Segment, Salesforce, Pipedrive, Zapier, Facebook and 180+ tools in real-time. Back your marketing decisions by capturing accurate customer data with CustomerLabs.