Best Eye Tracking Software in Germany

As humans, we are bad at predicting what will capture our attention. Eye-tracking is helpful and can help us analyze what people see, but it is expensive and time-consuming. That’s why we created expoze.io. An online attention prediction platform that delivers actionable results validating designs in real-time to help you get your work noticed. Our platform was built by leading neuro- and data scientists. We believe creators make better decisions if they can predict and understand what really grabs attention. This way, we can assist marketing, UX/UI and CRO professionals in their creative decision-making processes. Data-driven, actionable and reliable insights that help them to get their designs noticed.

Brainsight is an AI-powered predictive attention and eye-tracking platform that helps users understand how visual content will be seen and processed in the critical first moments after exposure, so teams can optimize designs before they go live. You upload an image, video, or URL, and Brainsight instantly produces predictive eye-tracking heatmaps, gaze plots, peekthroughs, and benchmarked metrics such as Attention Score and Clarity Score to show where viewer attention is likely to land and how visually clear key elements are, eliminating guesswork and reducing reliance on costly live user testing. It supports analysis of images, videos, scrolling UX, social and display ads, and YouTube thumbnails, and includes AI-powered insights that highlight overlooked areas and suggest improvements for key messaging, CTAs, and branding. Brand analytics extend predictive attention with AI-driven logo and text tracking to quantify brand visibility and attention over time in video content.

From dynamic social media ads to abandoned shopping carts, understand what users will see, how they’ll move and the actions they will take so you can optimise the complete user experience before going live Gain actionable insights to eliminate guesswork and support creative teams to produce designs that consistently convert. Use as a diagnostic tool to understand which pages are underperforming and identify issues to improve the digital customer journey and boost conversions. Gain instant, objective feedback / pre-performance data through intelligent heat maps on where users look with video ads, animations and motion experiences – to optimise design and increase performance before you launch. Understand which elements create a distraction or compete with each other to improve design and drive conversions.

Eye tracking is a unique behavioral research method measuring eye gaze – i.e. the positions and movements of the eye, to show us what the consumers are (or are not!) looking at. Our Eye tracking tests are done remotely, which cuts down costs, saves time, and enables us to conduct studies in over 40 countries globally. Innovate to understand the world’s consumers: go beyond long surveys and focus groups. Remote behavioral testing is 2 times faster and cost-effective, enabling testing on a global scale. Multiple methods ensure the highest predictability. We develop cutting-edge shopper and digital environments. The future of shopping is set for a social revolution. Thanks to its accessibility, social media has quickly become one of the essential business operations for brands. And due to the highly competitive digital arena, growing a brand’s social presence has never been more challenging – from standing out in the clutter and ensuring ads actually trigger the conversion.

The enterprise-grade immersive analytics platform for training managers, designers and researchers. Measure training performance and outcomes with employees. Evaluate compliance to improve safety, reduce injury and errors. Collect distributed insights for CPG, AEC and retail environments. Improve product development workflows to enable rapid insights. Prove out your hypotheses by conducting experiments in VR. Receive scientific accuracy in captured eye-tracking, fixations and biometrics. Get actionable insights from your VR/AR projects today. Today, our technology provides an innovative approach to consumer research, which enables brands to develop better product strategy, and understand consumer behaviors through a unique quantitatively measured platform. Our enterprise workforce customers are defining spatial objectives to conduct training simulations with clearer results to reduce injury, improve safety, and measure efficiency.

NoldusHub is the brand-new all-in-one research platform for human behavior studies. This software suite will streamline multimodal research from start to finish, providing high-quality data, and insights into human behavior. In order to understand a person’s motivation and emotional state, multimodal research is the way forward! But combining multiple types of measurements can be quite challenging, especially when you use several acquisition tools that have to be calibrated and started. That is exactly why we have developed NoldusHub®. From setting up to connecting all devices, to recording and visualizing results in a clear way, NoldusHub makes multimodal research easy! The entire process is organized and streamlined into one platform, from start to end, saving you valuable time, effort and frustration.