Best Eye Tracking Software in the USA

Pro Lab is the eye tracking software designed for conducting experimental research with Tobii Pro hardware. The flexible platform guides and supports the researcher through the entire research workflow, from simple to complex experiments. Tobii Pro Lab constitutes – together with Tobii Pro hardware – a complete solution for researching human behavior. It provides a visual user interface and dedicated software features that efficiently guide and support the researcher through all phases of an eye tracking experiment – from test design and recording to analysis. Designed to facilitate good experimental practice, Pro Lab makes it simple for beginners to get started with eye tracking and offers a large degree of flexibility as you grow your research ambitions. Pro Lab is our dedicated software to work with our screen-based and wearable eye trackers for the most optimal and efficient data streams processing.

As humans, we are bad at predicting what will capture our attention. Eye-tracking is helpful and can help us analyze what people see, but it is expensive and time-consuming. That’s why we created expoze.io. An online attention prediction platform that delivers actionable results validating designs in real-time to help you get your work noticed. Our platform was built by leading neuro- and data scientists. We believe creators make better decisions if they can predict and understand what really grabs attention. This way, we can assist marketing, UX/UI and CRO professionals in their creative decision-making processes. Data-driven, actionable and reliable insights that help them to get their designs noticed.

VisualEyes simulates eye-tracking studies and preference tests with a 93% accurate predictive technology. Attention maps are the perfect replacement for five seconds tests and eye-tracking studies. The clarity score can also be a great substitute for a quick preference test. Areas of interest quantify attention inside critical elements and enable quick AB tests. Replace time-consuming eye-tracking studies with attention heatmaps and preference testing with our clarity score. VisualEyes makes it easy to generate user insights with the touch of a button. Oh, and all that within your favorite design tools. Building the right digital product is not easy. Increase your KPIs and your developers’ productivity by testing designs before every release. Fewer iterations mean more love from your team and your users. VisualEyes will help you thrive in the attention economy. In the never-ending fight for customers' attention, be sure to use data to stand out from your competitors.

Kornea.AI is a Tech Mahindra-built, plug-and-play productivity monitoring solution installed on employees' laptops/desktops to evaluate productivity non-intrusively, ensure compliance, and provide enhanced data security. It can be extremely powerful when integrated with ITSM, WFM, QSM, and CCT systems, enabling visibility and insights for improved decision-making. Get real-time visibility into employee activities and work time to boost workforce alignment. Kornea.AI consumes negligible system resources & does not hamper the speed or functionality of the machine. Uses a top-tier encryption method. It runs in the background without allowing the user to stop the process & is completely transparent to the user. Kornea.AI has passed all relevant security tests as per policy and processes. Kornea.AI uses computer vision paired with automation to detect anomalies. It integrates with webcams of the operator’s system to allow access only to the owner/authorized user of the machine.

Brainsight is an AI-powered predictive attention and eye-tracking platform that helps users understand how visual content will be seen and processed in the critical first moments after exposure, so teams can optimize designs before they go live. You upload an image, video, or URL, and Brainsight instantly produces predictive eye-tracking heatmaps, gaze plots, peekthroughs, and benchmarked metrics such as Attention Score and Clarity Score to show where viewer attention is likely to land and how visually clear key elements are, eliminating guesswork and reducing reliance on costly live user testing. It supports analysis of images, videos, scrolling UX, social and display ads, and YouTube thumbnails, and includes AI-powered insights that highlight overlooked areas and suggest improvements for key messaging, CTAs, and branding. Brand analytics extend predictive attention with AI-driven logo and text tracking to quantify brand visibility and attention over time in video content.

Replace clunky ad testing with real world engagement. Attention and Emotions at the speed and scale of a click. We provide the science, the tools, and the platform to quickly set up, measure and respond to human behaviours at scale, cost-effectively. We believe that the more we understand the subconscious and conscious drivers of human behaviour, the better our predictions, decisions, and interactions will be. We are a group of science, technology and design experts obsessed with enabling everyday devices to observe and measure how people live their lives. Our consent-based platform enables everyday devices to safely capture and respond to the ​emotional, memory and thought​ drivers of ​human​ ​behaviour​ as people interact with ​digital experiences​. Through 7 years and 2.5 billion data points collected across 89 countries and 40 businesses, we developed a proprietary solution that monitors and understands how our digital experiences shape human behaviours.

With just a few lines of code, you can install our API into your website or app to start tracking your users’ eyes via WebCam. Register origin domain address of your web page.

Upload your digital assets onto the Loceye platform where they will be stored safely in the cloud. Import from any tool via PNG/JPG. Stop worrying about recruiting. Loceye will share your content with real people we have recruited for your experiment based on your requested demographics. Get your results in less than a day. We generate a custom report with Heat Maps and more visualisations, to enrich your presentation and validate your design assumptions. Loceye is a biometric eye tracking platform, which enables your team to design with confidence, optimize digital assets like website content, images, emails, ad creatives, and more to help you achieve the highest visual and emotional impact. We encourage marketers, agencies, market researchers, web designers, UX experts and any other professionals who are engaged in media creation to get real world, pre-launch feedback about how users and customers see and engage with their content.

From dynamic social media ads to abandoned shopping carts, understand what users will see, how they’ll move and the actions they will take so you can optimise the complete user experience before going live Gain actionable insights to eliminate guesswork and support creative teams to produce designs that consistently convert. Use as a diagnostic tool to understand which pages are underperforming and identify issues to improve the digital customer journey and boost conversions. Gain instant, objective feedback / pre-performance data through intelligent heat maps on where users look with video ads, animations and motion experiences – to optimise design and increase performance before you launch. Understand which elements create a distraction or compete with each other to improve design and drive conversions.

Use our smartphone eye tracking technology to measure how participants distribute attention when interacting with your digital product, packaging, campaign or brand. Learn about users' behavior by reviewing video replays, heatmaps, clicks, test duration and task completion. Learn about the elements that draw attention and that really matter. Users and consumers can take part in your test using their smartphones in their natural environment. Get reliable data and conduct your remote studies with confidence. Save up to 80% of time and 70% of total investment compared to in-lab testing with the same quality and value. Review and analyze the results instantly on Oculid's platform. Analyse and compare the results between test participants and tasks and create charts based on your selected metrics such as Taps and fixations. See the results from the moment each test participant completes and uploads their results.

Discover and validate what consumers see, think, and feel beyond their conscious control on desktop and mobile. Online webcam eye tracking for identifying where consumers’ attention goes. Online emotion measurement for capturing consumers’ emotional statements during the interaction with digital products. Online implicit tests for uncovering true attitudes and thoughts hidden in the subconscious. Online solutions for remote usability research. We’ve designed the new product UXReality that completely replaces usability labs with a virtual solution. It allows you to do UX research both on desktop and mobile remotely. You get high-quality session recordings and can literally see through the users’ eyes. The solution includes AI-powered webcam eye tracking, emotion measurement, and surveys.

Sticky by Tobii Pro is a self-service online platform that combines online survey questions with webcam eye tracking and emotion recognition, making advanced quantitative research simple. With this time and cost-efficient method of integrating eye tracking into your research, you can test large panels of consumers as they view targeted shelves, packs, ads, or webpages from their own computers. For a fraction of the cost of traditional in-person research, the online platform Sticky by Tobii Pro enables large-scale quantitative eye tracking research and emotion recognition as a self-service. Using the participant’s webcam, market researchers gain valuable visual and emotional data on the impact and performance of existing or new designs and placements, for example, in packaging and advertising research. The platform is integrated with online survey engines and panel companies with global reach, enabling a distributed data collection setup and with a quick turnaround time.