Audience

FMCG and CPG companies, beverage and alcohol brands, consumer durables manufacturers, personal care and cosmetics brands, and retail chains and modern trade.

About 1Channel Visual Merchandising & POSM

1Channel Visual Merchandising & POSM Management is a cloud-based retail execution application for brands coordinating in-store displays and point-of-sale materials across outlets. Teams can create and categorize POSM such as banners, posters, standees, and digital displays; build campaigns with date ranges and store lists; and map materials to campaigns and locations. Field users record display execution in the mobile app by submitting photographs, while managers review submissions through image-based audits, validation steps, and scoring workflows. The platform provides exception handling for store closures and dashboards for campaign coverage, outlet execution, visibility measures, and performance reporting. It is intended for FMCG and CPG businesses, beverage brands, consumer durables and personal-care companies, pharmacies, and retail chains that manage distributed merchandising programs.

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