Best Retargeting Software

Compare the Top Retargeting Software as of October 2026

What is Retargeting Software?

Retargeting software helps businesses re-engage website visitors and previous customers by showing targeted ads across digital channels. It tracks user behavior and uses audience data to deliver personalized ads based on browsing history or past interactions. The software often integrates with ad networks, social media platforms, and analytics tools to optimize campaign performance. Many retargeting solutions include automation, segmentation, and frequency controls to improve conversion rates while reducing ad fatigue. By keeping brands top of mind, retargeting software increases customer retention and return on advertising spend. Compare and read user reviews of the best Retargeting software currently available using the table below. This list is updated regularly.

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    Adzooma

    Adzooma

    ClickTech Solutions

    Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI. Packed with all the tools you need to grow your business, Adzooma gives you a crystal clear view of where your online marketing is right now, then provides personalized checklists to help you drive business growth. Join thousands of business owners like you and see how we make growing your business online simple.
    Starting Price: Free
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  • 2
    Mailchimp

    Mailchimp

    Intuit Mailchimp

    Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers. Mailchimp Transactional adds API-first email and SMS delivery with 99.99% uptime and sub-second speed.
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    Starting Price: $9.99 per month
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    B-Linked Marketing

    B-Linked Marketing

    B-Linked Marketing

    SaaS-based automation, supported with human Integration! Finally, a solution that offers optimal automated output, backed by agency intelligence. Establish your brand, grow organically and generate targeted B2B leads with an effective and affordable campaign from B-Linked. Our clients have found our approach to be extremely effective and much quicker in comparison to traditional digital marketing approaches.
    Starting Price: $150
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    Opensend

    Opensend

    Opensend

    Get the email, physical address, and device data for real-time retargeting. Grow your email list by collecting more first-party data and leveraging plug-and-play audiences to scale your online advertising campaigns more profitably. Capture all the high-intent traffic on your site that doesn’t convert. Generate high-intent ad-ready audiences tailored to your buyer persona. Multi-channel retargeting increases the value of each website visitor. With the power of email, ads, and postcards, convert your visitors in record time. Send automated email sequences via your preferred email marketing platform. Re-engage more visitors programmatically across millions of websites. Activate prospective buyers from the comfort of their homes. Never lose a customer again. Reactivate buyers on-demand and extend the lifetime value of each customer (even when you can’t reach them anymore). When a customer email bounces, Opensend replaces the undeliverable record with an active email address.
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    Starting Price: $499 per month
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    CIENCE GO Digital
    GO Digital is a Demand Side Platform with your ideal audiences built in. We help you better reach B2B targets with your ads. See what B2B advertising quality and ad options can do to grow your pipeline. You can potentially target millions of business users using 100+ B2B filters such as title, industry, company size, and technologies used. Watch engagement increase with better targeting. All your Campaigns can be designed for specific personas. Lots of configurable options, and industry-leading data accuracy. Bidder-as-a-Service enables sophisticated marketers access to a highly customizable RTB (real-time bidding) cloud platform. All the bid options you want, none of the overhead and complexity. Same-day deployments for a custom bid environment. Deploy the CIENCE tracking pixel and take your ads, remarketing/retargeting, and follow-up to the next level. It’s turnkey — all in the same platform.
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    Starting Price: $2000/mo media spend
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    UpLead

    UpLead

    UpLead

    UpLead is a B2B prospecting platform that provides the highest quality B2B contact & company data. Features include real-time email verification, worldwide contacts in over 200 countries, 50+ search criteria, technology tracking, account-based marketing, competitor intelligence, email pattern intelligence, social profile links, Salesforce & 12 other CRM integrations, robust API and more.
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    Starting Price: $99 per month
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    OptiMonk

    OptiMonk

    OptiMonk

    OptiMonk is the agentic popup builder designed for ecommerce businesses. Instead of picking a template and tweaking it, you just tell our AI agent your goal and your website URL — and it builds fully custom, on-brand popups from scratch, no technical knowledge or design skills needed. The agent also suggests targeting, triggering, and A/B tests, and keeps working in the background by watching your store data and proposing new campaigns for you to approve. Try OptiMonk and see the difference for yourself! Everything you need to increase conversions: 👉 AI agent: Chat with AI — it designs, builds, and targets popups for you. 👉 Animated popups: Motion backgrounds that stop the scroll and grab attention. 👉 Claude & MCP: Build and edit your popups straight from your AI chat client. 👉 Insights: The agent reads your store data, suggests campaigns, and builds them. 👉 A/B testing: Ask the agent for quick headline and offer test ideas.
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    Starting Price: $29.00/month
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    Constant Contact Lead Gen & CRM
    At Constant Contact, we deliver for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. Our tools are designed to help you attract the right leads, nurture them with personalized content, and grow your business with better conversion. Attract - Get hot leads faster with email & social marketing, plus retargeting ads. Score leads automatically based on their activity and seamlessly pass them to sales. Nurture - Deliver the right message to the right people, at the right time. With a flexible centralized CRM and infinitely customizable automations, tasks like nurturing leads and sales follow-ups are easier than ever. Grow - Manage more effectively with insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.
    Starting Price: $199 per month
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    AdRoll

    AdRoll

    AdRoll

    We level the playing field for e-commerce brands. Our AI works like a team of expert marketers who know your customers, fighting 24/7 to build your brand and grow your sales. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’s growth marketing platform. Join over 37,000 bustling brands growing with AdRoll. Find more people who’ll fall in love with your brand. Our advanced audience targeting works together with our proprietary AI to create awareness and drive high-quality new site traffic. Inspire action across ads, email, and your online store. Unite what you know about your customers with our over 1.2 billion shopper profiles to surface items they’ll love—and buy. Go beyond customer acquisition, and use your customer relationships to drive growth. Increase loyalty—and lifetime value (LTV)—with relevant, personalized cross-channel experiences.