Fostering accountability
through transparency

Users have multiple options for discovering items on the Chrome Web Store: Keyword search, curated collections, the home page and personalised recommendations. The store organises and displays items to help users discover the ones that are relevant to their interests and use cases. These factors are used to organise items:

• Quality of the item's experience and editorial value: Items featured on the Chrome Web Store are manually selected based on specific eligibility criteria.
• Relevancy: Search ranking and recommendations are ordered based on the item name, description relevancy, popularity and user experience.
• User popularity: The number of ratings and the average rating are taken into account when prioritising items.

Google Ads that users see on Google are either personalised or non-personalised. Personalised ads on Google are shown to users based on parameters such as:

• The choices they have made in My Ad Centre, like their preferred ad topics and brands. Users can customise their ads by choosing the topics and brands that they’d like to get more or fewer ads about.
• Information about users, such as age and gender, including information provided by users in their Google Accounts
• Activity saved to their Google Accounts, including things they’ve looked for on Google Search, videos they’ve watched on YouTube, apps they’ve installed on their Android device, and ads or content they’ve interacted with
• Activity from sites that partner with Google that is saved to their Google Account.

While users are signed in to their Google Account, they can turn personalised ads on or off in My Ad Centre. If they're not signed in to their Google Account, they can turn off personalised ads on Search, YouTube and Web by going to Ads Settings and then turning personalised ads on or off within each section.

For more information on how personalised ads work, visit the My Ad Centre help page.

When users ask a question or tell it to do something, the Google Assistant strives to respond to their requests in the most helpful way possible. For example, Assistant may show recommendations for recipes based on users’ activity across other Google products, YouTube Music personal playlists, liked songs, uploads, or library content, and other personalised Search or Actions on Google results.

When using the Google Assistant, users may get action suggestions that they can select to perform an action or learn more about the response. Action suggestions create a more personalised, helpful experience and may use information that we collect when our services are used, like questions they've previously asked the Google Assistant or events they've created in Google Calendar. Action suggestions may also be based on popular questions related to what other users have asked.

Users can influence which action suggestions they get when they delete past activity or turn personal results on or off. They can also control what activity gets saved to their Google account when they adjust their Activity controls.

For more information on how action suggestions work, visit the Google Assistant Help Centre.