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Fostering accountability
through transparency

We believe shedding light on how we handle privacy, security, and access to information empowers users and encourages progress toward a safer, more secure web. To uphold our commitment to transparency, we provide transparency reports and share how content recommendations work across Google products and services.

Championing Transparency Reports

Illustration of a web page shows a bar graph and share icon to represent how Google shares policy action data.

Increasing visibility to establish trust

More than a decade ago, we launched our first Transparency Report with the intention of showing users how government policy impacts access to information and informs discussions about the free flow of information online. We publish a range of Transparency Reports that share how Google works—from the way we respond to government requests to how we handle content moderation across our products and services.
Learn about Transparency Reports

Explore featured reports

Sharing how we recommend content

Illustrated collage of three different users receiving different recommendations for their laptop shopping search queries.

Personalising content and results

We develop constantly, evolving systems to help users discover relevant content and to personalise results. Recommendations play an important role in how we maintain responsible products and services. They help to reduce the chances that they’ll see harmful and illegal content.

Explore how different factors affect recommendations.

Every product takes a variety of specific parameters, factors, and signals into account when recommending content. Together, they impact your results. View how different products have unique approaches to recommendations and learn how you can adjust your settings.
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