Cowry Consulting

We're kicking off October by celebrating 3 brilliant people being promoted at Cowry 👏🏼 we're thrilled to announce that Jadin Meurer & Jennifer Gezhen are now Behavioural Architect Managers, and Emily Sweigart is now Experimental Design Manager. Congrats to all 🥂

An incredible achievement for the Shell UK Loyalty & Global Loyalty & CRM team! 👏🏼 🏆 Cowry are so proud to have played a role in how you're rethinking and evolving the loyalty landscape, bringing behavioural science into your strategy. Excited to see what's next!

That’s a wrap on #TheGreatWrapperReset Tour with AJ Bell 🎉 10 events. 10 venues. 10 cities. Across the tour, Mallika Bhaskar brought Behavioural Science into the room, sharing practical insights into how people make decisions, and how advisers can help clients navigate complexity, uncertainty and change with greater confidence. Hundreds of financial advisers joined us along the way, making for some brilliant conversations and moments of reflection. A huge thank you to the team at AJ Bell Investcentre for bringing us along for the ride, and to everyone who joined us across the country. #TheGreatWrapperReset #BehaviouralScience #FinancialPlanning #FinancialServices #AppliedBeSci #CustomerExperience

Brilliant to have Cowry's Krisztian Komandi as part of this talk, discussing the role that Behavioural Science can play in the AI adoption space, the difference between decision-making and sense making in AI use, and the rarely discussed benefits of additional friction. Thanks to all who attended! #BehaviouralScience #Consulting #AI

Tax changes are making the financial landscape more complex. But this complexity isn’t just a technical challenge, it’s a behavioural one too. We’re delighted to see our work with AJ Bell come to life as part of The Great Wrapper Reset campaign. As changes to the tax landscape create new considerations for advice professionals, familiar approaches to wrappers may need a rethink. The challenge isn’t just understanding what’s changed, but helping advisers, paraplanners and their clients navigate complexity and make confident decisions. Working with the AJ Bell team, Cowry brought a behavioural science lens to the campaign, helping to optimise and bring the following to life: 🧠 The Wrapper Reset Guide - applying behavioural science to research from Technical Connection to make the findings engaging, accessible and practical for advisers and paraplanners 📚 Technical case studies - helping bring the implications of the changes to life through realistic planning scenarios 💡 Behavioural science top tips - highlighting the human factors that can influence how clients respond to complexity, uncertainty and change, and support better conversations And the work doesn’t stop there. From 7 - 22 September, our very own Mallika Bhaskar will be joining the Great Wrapper Reset Tour across all 10 events, sharing insights into how people really make decisions, alongside practical behavioural science tips for more effective client conversations. It’s been a pleasure bringing our behavioural expertise to AJ Bell’s thought-leading campaign and helping create resources that are genuinely useful for advice professionals navigating this evolving landscape. A big thank you to the AJ Bell team (Helen Lloyd-McKinnon, Jeremy Mugridge, Ian Browne) for trusting us to be part of The Great Wrapper Reset. 🔗 Explore the campaign and resources here: https://lnkd.in/ec_ujiX5 🔗 Explore the Great Wrapper Reset tour here: https://lnkd.in/eEA9d-CR AJ Bell Investcentre #BehaviouralScience #FinancialServices #FinancialPlanning #AppliedBeSci #CustomerExperience #FeelGoodAdvising #TheGreatWrapperReset

Last week we welcomed Joanna S. onboard at Cowry, joining our Neurodesign pathway as a Senior Behavioural Designer! 👋 Since completing a Master's in the Psychology of Advertising, Joanna has worked in behavioural science, helping organisations turn insights into practical and effective solutions. She has experience with clients in the private, public and third sectors, tackling a wide range of challenges including designing multi-sensory experiences, influencing professional decision-making and supporting financially vulnerable customers; alongside upskilling teams to practically apply behavioural science. As a lifelong artist, Joanna is interested in the intersection of behavioural science and creativity, which led her to Cowry & Neurodesign. She combines these skills with her deep understanding of behavioural insights to create solutions that not only look good, but are designed with people in mind. Welcome to Cowry Joanna! 🧠 #behaviouralscience #neurodesign #behaviouraldesign

🧠 Consciousness, conscientiousness, and courage are all defining human qualities - and they show up most in the moments when we fall short of them. 🧐 But AI doesn't have the capacity to fall short of any of these - so how can it match and support us in such complex decisions as our finances? 👉 We'll be covering such and other pertinent questions of governance, consistency and trust in connection to financial services and AI at a panel event next Thursday organised by the The Financial Services Forum (thanks for the invitation!) at AML Group. Really looking forward to a lively discussion with Liz Wolstenholme, Alistair Welham, Eoin McCann and Robert Cochran! If you are an FSF member, find the link to register in the comment 👇

We're really pleased to have welcomed Will Davies to Cowry earlier this month, joining as a Senior Behavioural Architect 👏 Will brings 3+ years of experience as a strategy consultant, having recently graduated with a distinction in a Psychology MSc. Will’s previous consulting work involved supporting tech and finance clients with AI-focused growth strategy, leading projects that involved extensive primary research with consumer surveys and interviews, and designing high-impact behavioural interventions. Outside of work, Will spends his time playing sports and obsessing about how he can boost his own productivity and wellbeing through psychology. Welcome to the team Will! 🧠 #BehaviouralScience #Consulting #Psychology

Earlier this month we launched an offshoot of the Cowry Summer School for the first time. Cowry Summer School: Launchpad 🚀 is for sixth-form students with a background in psychology or a demonstrable interest in human behaviour. It's designed to give young people real, hands-on experience in behavioural science, applied psychology, and consulting. We're so pleased to have just wrapped up our inaugural cohort, partnering with London Academy of Excellence Tottenham. We were joined by 7 brilliant scholars: Samuel, Mante, Ubah, Malikai, Charlie, Joshua, and Mohammod 👏 Over the course of the week, our Launchpad Lead Abdulquadri Odeshina immersed the group in the world of #BehaviouralScience consulting through workshops, talks, & networking sessions. A huge thank you to our incredible Cowry facilitators, with sessions across Behavioural Architecture, Neurodesign, Experimental Design, Behavioural Research & Data Science, alongside personas, presenting & creative problem solving. The scholars rounded things off by delivering a brief centred around redesigning a Wagamama's menu 🍛 They implemented a strategy to acquire new Soul Club members and increase the perceived value of both membership and the live kids promo. In our ongoing effort to democratise behavioural science, we're already looking ahead to the next Launchpad series in Summer 2027 - watch this space! 🧠 #SummerSchool #YoungPeople #Consulting #EarlyTalent

We're still buzzing from the 10th annual Cowry Consulting Summer School, which wrapped up just over a week ago 🎉 This year’s programme was led by Trevor Igasta, and brought together our 12 brilliant participants for an intensive week of learning and impact. Here’s the 10th edition in numbers: 🧠 13 insightful talks, workshops and lectures 👥 12 participants, selected from almost 100 applicants 🎤 3 fantastic guest speakers: Dr. Thilo Pfrang from behamics, and our very own Raphaelle March and George Ferridge, Ph.D 💡 2 live briefs with our charity partner, the Saints Foundation, courtesy of our client P&O Cruises, Thomas Keating, Charlie Martin, Jessica Iatsenko, Hannah F. and David Warnes 👏 A massive thank you to our participants, speakers, charity partner and everyone across the Cowry team who helped make this milestone edition possible. Reflecting on the last decade, marked by 1000's of applications and well over 250 participants, our mission to allow budding behavioural scientists to build their knowledge of applied BeSci, connect and solve a real-world challenge for a good cause remains steady and clear. We're already looking forward to our 11th year of Summer School in 2027! #BehaviouralScience #SummerSchool #CowryConsulting Bilal Hegab , Ryan Stokes-Pack , Ridaa Mughal , Abdaljawwad Nassar , Preksha Gupta , Eleanor Withey , Lucy Reza , Josephine Blank , Egemen Renda , Caroline A. , Oluwasemilore A. , Sanjana Hira