The Creator Signal: How AI Systems Interpret Influence in Commerce

AI is becoming a shopping companion – not simply a search box. Consumers are using AI assistants to research products, compare options, and make decisions. But even as AI earns a meaningful place in the purchase journey, shoppers still want evidence they can recognize, assess, and trust. New research from IAB finds that creator perspectives … Continued

IAB Pulse | Measuring Visibility in the AI Era

2027 IAB Annual Leadership Meeting | Register Now

It Starts Here. The future of digital media is moving to San Antonio, TX from February 1-3, 2027. Join the brightest minds and boldest voices at the 2027 IAB Annual Leadership Meeting, where industry leaders, disruptors, and visionaries gather to shape the year ahead. Across three immersive days, dive into agenda-setting conversations, candid fireside chats, … Continued

Register Today! October 6-9 in Miami, FL | Jupiter Festival

As a Founding Partner, IAB is proud to support: Jupiter Festival, a bold new global gathering in Miami from October 6–9, where the leaders redefining the future of media, entertainment, and sports will come together for three days of connection, collaboration, and future-focused thinking. At Jupiter, you’ll: Connect with senior leaders shaping the future of … Continued

AI Transparency & Disclosure Standards V2

As AI becomes more embedded in advertising and marketing, organizations need a clear and consistent approach to determining when AI involvement should be disclosed. Yet without shared standards, brands, agencies, publishers, and technology partners face uncertainty around what requires disclosure, what does not, and how to communicate AI use transparently with consumers. IAB’s AI Transparency … Continued

Download Now! Unlocking the Power of Data-Driven Audio

Historically, audio has been measured and planned differently from other channels, but recent advances in exposure measurement, attribution, identity resolution, and interoperability are helping close that gap. IAB’s Unlocking the Power of Data-Driven Audio explores how connected audio is becoming more observable and accountable, and what that means for marketers looking to plan, activate, measure, … Continued

IAB Campaign Data Standards 1.0 Final

A Common Language for Cross-Channel Measurement Complementary Ad Type and Ad Inventory taxonomies from Project Eidos are designed to improve consistency, comparability, and measurement across digital advertising. IAB has finalized Campaign Data Standards 1.0, establishing a shared framework for describing advertising experiences and the inventory in which they appear across platforms, channels, and campaign systems. … Continued

The Business Case for Gaming: A Guide to Play for CMOs and Their Teams

Gaming has become mainstream consumer behavior and a serious business opportunity. In the U.S., two-thirds of Americans play video games, yet gaming still receives only a small share of digital ad investment. That disconnect between audience behavior and media allocation creates one of the clearest white spaces in today’s marketing mix. For brands, the opportunity … Continued