Most of our first calls don't end in a proposal. That's deliberate, and it costs us deals. A coaching programme sold into a vague brief fails quietly, and it takes about seven months to become visible. By then the cohort has finished, the feedback forms say "insightful," and nobody can say whether anything moved. The company concludes coaching doesn't work — and that CHRO now carries a data point they will repeat for years. So the first call is mostly us asking questions that make the brief specific enough to be falsifiable. → Who is actually in this cohort, and what do they have in common other than a grade? → What would you need to see in March to say this worked? → Who inside the company will notice if it doesn't? Sometimes the honest answer at the end of that is: this isn't a coaching problem. It's a role clarity problem, or a promotion criteria problem, or a manager who needs to be moved rather than developed. We have said exactly that to companies with the budget already approved. When it is a coaching problem, the brief that comes out of the call is one we can measure against — a named skill, a defined cohort, and the six principles underneath that skill scored at baseline before session one, so there is something to compare against in month four. We opened the platform to companies at the end of May. The first conversations from that cohort are where we learned this. If you have a budget and a fuzzy brief, that is the normal starting position. It is just easier to make it specific with someone else in the room.
Walnut.coach’s Post
More from this author
Explore content categories
- Career
- Productivity
- Finance
- Soft Skills & Emotional Intelligence
- Project Management
- Education
- Technology
- Leadership
- Ecommerce
- User Experience
- Recruitment & HR
- Customer Experience
- Real Estate
- Marketing
- Sales
- Retail & Merchandising
- Science
- Supply Chain Management
- Future Of Work
- Consulting
- Writing
- Economics
- Artificial Intelligence
- Employee Experience
- Workplace Trends
- Fundraising
- Networking
- Corporate Social Responsibility
- Negotiation
- Communication
- Engineering
- Hospitality & Tourism
- Business Strategy
- Change Management
- Organizational Culture
- Design
- Innovation
- Event Planning
- Training & Development