Fundraising

The one minute pitch that gets investors to say YES Your pitch isn't failing because your idea is bad. It's failing because you're saying too much. After pitching my startup, Fluently (an AI English-speaking coach, https://lnkd.in/eA8BEMnC) dozens of times and watching 100+ pitches from other founders, I’ve noticed a pattern: "The founders who raise aren't necessarily smarter, they're clearer." Here's the 60-second pitch formula that actually works: 1) Hook (5 sec) "[Company] is solving [specific pain] for [target market]." 2) Problem (10 sec)  "Today, [audience] struggles with [problem] costing them [quantified pain]." 3) Solution (15 sec)  "We've built [solution] that delivers [unfair advantage] through [key benefit]." 4) Traction (10 sec) "We've already [achievement], growing [metrics] month-over-month." 5) Market (5 sec) "This is a $[X]B market growing [Y]% annually." 6) Team (5 sec) "Our team built [previous success] and has deep expertise in [domain]." 7) Ask (10 sec) "We're raising [$ amount] to [specific milestone], which gets us to [...]." Most founders don't ramble for 20 minutes, lose the investor in the first 30 seconds, and wonder why they didn't get funded. Don't be that founder. Keep it tight. Keep it clear 💪

Every founder has a slide that says, “We’ll acquire customers through content marketing, paid social or partnerships.” And in 2025, nearly every investor has learned to ignore it 😿 The old go-to-market playbooks are not working anymore. The channels are saturated, the costs are high and the returns are diminishing. From where I sit as an early stage investor, a generic GTM plan is no longer a sign of preparation - it’s a red flag. It shows a founder is ready to execute someone else’s old strategy, not discover a new unique one tailored to their own business. Founders who are successful finding their first customers and raising capital are demonstrating something else entirely - not a polished plan, but a series of insightful discoveries. Here’s what I see actually working to prove you can access a market: ✔️ A Portfolio of Scrappy Experiments. Before you can find a scalable channel, you need to prove you can find ANY channel. The most impressive founders show up with stories of things that don't scale. They acquired their first 50 users by building a free tool that solved a tiny problem for their target user or by personally engaging in a specific Subreddit or Slack community. This proves you have the creativity and grit to find customers where others aren’t even looking. ✔️ A Founder Who Is the Distribution Channel. Early on, your most powerful GTM advantage can’t be bought because it’s actually YOU. Investors are looking for a founder with a unique ability to reach the market. Are you an expert with a following in your industry? Have you built a deep, trusted network that represents your initial customer base? Show how your personal brand and unique insights give you an unfair advantage that no amount of ad spend or marketing can replicate. ✔️ Mastery of a "Micro-Funnel." Instead of a broad, leaky funnel, demonstrate that you can dominate a tiny, efficient one. Prove that you can convert a very specific persona from a very specific source with incredible efficiency. For example: "We can turn a clinical research coordinator from a specific LinkedIn group into a qualified lead for $15." This level of precision is far more impressive than a vague, top-down plan to capture a massive market. It shows you have a data-driven foundation from which to grow. The goal of an early-stage GTM isn't to prove you can scale, it's to prove you can learn. Your first GTM strategy shouldn't be a playbook - it should be a lab notebook full of weird and (hopefully) winning experiments. 🙌🏼 Shout out to Alex Iskold from 2048 Ventures for teaching me a lot about funnels over the years and what he calls 'magic moments' 🙏🏼

KKR has raised $118 billion in capital over the period of 2020–2024, making it the largest firm to raise funds globally during that time. It was followed by EQT ($113 billion), Blackstone ($96 billion), and Thoma Bravo ($88 billion). While private equity fundraising has been subdued in recent years, the top 300 firms still managed to raise a staggering $3.3 trillion over the past five years. Interestingly, the largest six private equity firms accounted for 60% of the total capital raised in the first nine months of 2024, indicating a continued concentration of capital among the industry’s biggest players. This concentration reflects a broader trend. In uncertain markets, institutional investors are gravitating toward firms with scale, strong track records, and global platforms. Large PE managers offer perceived stability, access to proprietary deal flow, and diversified investment strategies, making them the preferred choice for capital allocation. That said, smaller and emerging managers shouldn’t be overlooked. They can sometimes offer better alignment with investor requirements, more flexible investment mandates, and the agility to move quickly into new, niche or emerging sectors. They are often more motivated to deliver strong returns, and also offer more competitive or tailored fee structures to attract capital, all of which can contribute to superior performance. #privateequity #finance #investing #fundraising #banking

Here's how to simplify your pitch and 10x your sales: 1. Talk less, sell more. Short sentences = more sales. Hemingway once bet he could write a story in 6 words that'd make you feel something: "For sale: baby shoes, never worn." Your pitch should pack the same punch. 2. Complexity is for people who want to feel smart, not be effective. The worst salespeople make simple things sound complicated. The best make the complex simple. 3. Complexity says, "I want to feel needed." Simplicity limits to only what is needed. 4. Read your pitch out loud. I remember when I'd asked my COO to read the manuscript of my book. He chose to do it aloud. All 258 pages. Ears catch what eyes miss. The final version reads like butter. 5. "Be good, be seen, be gone." This was the best sales advice I ever got. - Good: Deliver value - Seen: Make an impression - Gone: Don't overstay your welcome People buy from those they remember, not those who linger. 7. Speak like your customer, not a textbook. We like to sound sophisticated. "We create impactful bottom-line solutions." But we like to listen to simple. "We help small businesses explode their sales." Which one would you buy? 8. Every word earns its place. Your pitch should be lean and mean. - Be specific - Avoid cliches - Check for redundancy - If it doesn't add value, cut it out 9. Abstract concepts bore. Concrete examples excite. ❌ "We'll increase your efficiency." ✅ "We'll save you 10 hours a week." Paint a picture. 10. People buy on emotion & justify with logic So tap into their feelings: - Fear of missing out - Desire for success - Need for security Then back it up with facts. 11. The "Grandma Test" never fails. If your grandma wouldn't get your pitch, simplify it. No jargon. No buzzwords. Just plain English. 12. Benefits > features. Dreams > benefits. ❌ "Our group hosts 10+ events per year." ✅ "Our program helps you close deals." 🚀 "Let's take back Main Street through ownership." 13. Use power words: - You - Free - Because - Instantly - New These words grab attention and drive action. Two final things to keep in mind... Simplicity isn't just for sales. Apply these principles to: - your business operations - your thinking processes - your next investment - your relationships - your to do list Sales isn't just for car dealerships. You pitch when you: - Negotiate a raise - Interview for a job - Post on social media - Hire someone for a job - Talk to an owner about buying their biz If you found this useful, feel free to share for others ♻️

My team and I get pitched 5–10 new businesses every week. Mostly from entrepreneurs trying to raise money. If you want your message or pitch to stand out to investors, do this: 1. Start with the problem, not the product. If I don’t feel the pain, I won’t value the solution. 2. Be brutally clear. My team should understand your business in 10 seconds or less. 3. Show traction, not just vision. Even if it's small, show me that the market wants it and you know how to deliver. 4. Tell me why you’re the one. I’m investing in you as much as the idea. Show conviction, not just ambition. 5. Make it a conversation, not a monologue. Curiosity builds trust. Ask good questions and make it collaborative. Keep it simple.

Cricket in India has always been more than just a sport it has been a powerful marketing stage. For years, brands splashed millions to have their logos on player jerseys, hoping to convert visibility into trust, sales, and market dominance. Yet, history tells a different story. Companies like Sahara India, BYJU'S, Mobile Premier League (MPL), Dream11, and @Star India all invested heavily in cricket sponsorships, but their fortunes varied drastically. Sahara India went bankrupt, Byju’s faces market struggles and layoffs, Dream11 was banned in certain states, MPL is under regulatory scrutiny, and Star India lost broadcasting rights. Research shows that over 80% of sponsorship ROI is short-term, mainly boosting brand awareness. Long-term business sustainability, however, relies on strong fundamentals, governance, and adaptability, not just a logo on a jersey. ✅ Sponsorship can give you fame, but it cannot fix flawed business models. ▶️ This raises an interesting question: In the age of digital marketing and influencer-driven campaigns, is traditional sports sponsorship still the gold standard for brand impact, or are we moving toward a post-jersey era where strategy matters more than visibility?

Private Thoughts From My Desk ……………. #33 𝐓𝐚𝐫𝐢𝐟𝐟𝐬 & 𝐔𝐧𝐜𝐞𝐫𝐭𝐚𝐢𝐧𝐭𝐲: 𝐖𝐡𝐚𝐭 𝐈𝐭 𝐌𝐞𝐚𝐧𝐬 𝐟𝐨𝐫 𝐏𝐄 𝐑𝐢𝐠𝐡𝐭 𝐍𝐨𝐰 After five years of what I can only describe as "unique disruptions"—a global pandemic, unprecedented inflation, interest rate shocks—we now face yet another: a new wave of tariffs. For private equity, the impact of these policy moves isn’t just about the numbers—it’s about the uncertainty they inject into long-term models. Private equity lives and dies by its ability to predict the future—five years at a time, with leverage. So when policy shifts like these arrive without clear direction or a timeline, deal pipelines stall. It’s not that the tariffs themselves are necessarily fatal—it’s that no one knows what game we’re playing, or how the rules might change again next quarter. We entered 2025 with momentum. Intermediaries were busy, due diligence was in high gear, portfolio companies were readying for exit. But in February, the “T word” started surfacing. Tariffs are just another word for uncertainty—what I call the dreaded “U word” in private equity—and everything slowed. Activity now reflects what we’re hearing every day: it’s hard to make long-term bets when you don’t know what to model in the short term. For LPs, the liquidity crunch is especially acute. Liquidity is at levels we haven’t seen since the Great Recession. Many LPs are rebalancing through secondaries; some are exploring NAV loans and other creative strategies. The ones with dry powder—sovereign wealth funds, select family offices—see dislocation as opportunity. But for most, frustration is mounting. Fundraising is feeling the pinch, see the chart below for buyout fundraising trends. Exit activity is a leading indicator—and right now, that indicator is flashing yellow. Fundraising was always going to be challenged in 2025. Now, recovery may be deferred even further. So what can GPs do? It’s back to basics (again) with portfolio companies: secure the balance sheet, conserve cash, and avoid covenant or financing issues in the near term. There’s also renewed urgency to get EBITDA up—quickly—through pricing, cost reduction, and working capital optimization. Anything that opens the door to a liquidity event in the near term. This is also a time for firms to solidify their long-term strategy. Some are asking whether it’s time to double down on what they do best and exit non-core strategies. Consolidation is no longer theoretical—it’s a daily conversation, especially for firms caught in the increasingly challenging middle market. This isn’t a crisis. But it is a moment of reckoning. In a market defined by scarcer capital, talent, and investment opportunities—not everyone wins. Knowing what you do best, doubling down on it, and charting a clear path forward for your firm are more essential than ever. #privateequity #privatemarkets #privatethoughtsfrommydesk

New VC fund managers do not know that these things they are doing are completely ILLEGAL… ❌ There are very strict rules around fundraising. Yet many new GPs copy what they see others doing — even when it’s illegal. The risk? Trouble today, or 5–10 years down the line when regulators or LPs look closer. Sophisticated LPs know the legal lines — and crossing them exposes both liability and inexperience. Here are the 3 most common fundraising violations (and how to avoid them): 1️⃣ PERFORMANCE-BASED FUNDRAISING COMPENSATION 👩🏾⚖️ Many “Vendors” often say: - “I’ll be a venture partner — give me carry for LPs I bring.” - “We’ll raise for you — just pay a % of capital committed.” 🚫 Illegal without a broker-dealer license ($50K–$150K+ + ongoing compliance). Even employee bonuses tied to fundraising can trigger violations. ✅ Legal way: Pay fixed fees or salaries unrelated to fundraising. Compensate with cash, equity or carry — but not tied to capital raised. 👉 Reality check: As a new manager, it’s extremely unlikely that anyone else can fundraise for you without a track record. You’ll almost always need to do the hard work yourself. 2️⃣ GENERAL SOLICITATION 👨🏻⚖️ New managers assume LPs will roll in if they “go public.” Tactics include: • LinkedIn posts about fundraising • Cold DMs to people • Podcasts/webinars about your fund • “Contact us to invest” buttons on websites 🚫 All illegal — unless you’ve structured under narrow exemptions. Even cold outreach counts as solicitation. ✅ Legal way: You can only pitch people you have pre-existing relationships with who are accredited investors. Network authentically, vuild relationships, then pitch one-on-one. 👉 Reality check: Public fundraising isn’t just illegal — it looks cheap. LPs won’t trust someone blasting cold posts with no track record. VC is trust-based. Public asks scream inexperience. 3️⃣ RAISING FROM EU LPS WITHOUT COMPLIANCE 🧑🏿⚖️ Many assume: • “If a European LP wants in, I can accept the money.” • “Everyone else does it — must be fine.” 🚫 Wrong. The EU regulates under AIFMD (Alternative Investment Fund Managers Directive) and MiFID II (Markets in Financial Instruments Directive). Even one EU LP can trigger filings. Regulators act quickly. ✅ Legal way: Work with EU securities counsel. File required notifications in each jurisdiction before accepting European LPs. 👉 Reality check: European LPs expect compliance. Skip it, and you lose credibility. Worse — a violation can come back years later and jeopardize your fund. Breaking the rules — even by accident — is the fastest way to undermine your credibility. And “everyone else does it” is not a defense. The managers who win are the ones who know the rules, build real relationships, and raise the right way. ⚖️ Know the rules. Follow them. Your fund' future depends on it.

For my first 16 years in tech sales, I averaged 240K/year W2 income. In my last 4 years, I averaged 720K/year. In order to triple my income, I had to change my sales approach entirely. Here's what I changed: I started using a new approach that I now call Yo-yo selling: 🪀 Yo-yo selling emphasizes starting at the executive level, conducting thorough discovery within the organization, and then returning to the executive with a tailored business case. Like holding a yo-yo, you are constantly in communication with the Executive Sponsor and updating them as you collect information and conduct deep discovery lower down in their organization. You are literally going up and down the organization, but always taking everything back to the Executive Sponsor to surface your findings along the way. Here's a breakdown of the framework: 🎯 𝐈𝐚𝐧 𝐊𝐨𝐧𝐢𝐚𝐤’𝐬 “𝐘𝐨-𝐘𝐨 𝐒𝐞𝐥𝐥𝐢𝐧𝐠” 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 This strategy involves a three-step process: 1. Start at the Top (Executive Engagement) Initiate contact with a senior executive to understand their most pressing challenges, the reasons behind the need for change, and the consequences of inaction. If your solution aligns with their needs, secure their sponsorship for further discovery within their organization. To secure the Executive Meetings, it's essential to create a tailored POV (point of view) on where you think you may be able to help them based on your initial research of their highest level goals and priorities. Chat GPT has made this research a LOT faster now. 2. Conduct In-Depth Discovery (Middle Management) Engage with department heads and key stakeholders to uncover the day-to-day challenges they face. Focus on understanding their processes, pain points, and the implications of current inefficiencies. Gather direct quotes and insights to build a comprehensive view of the organization's needs. 3. Return to the Executive (Present Findings) Compile the insights gathered into an executive summary and business case. Present this to the executive sponsor, highlighting how your solution addresses the identified challenges. Tailor your demonstration to focus solely on relevant aspects that solve their specific problems. 🚀 Why It Works 1. Accelerates Sales Cycles: Engaging executives early ensures alignment and expedites decision-making. 2. Builds Credibility: Demonstrates a deep understanding of the organization's challenges and showcases a tailored solution. 3. Facilitates Internal Buy-In: By involving various stakeholders, you ensure that the solution meets the needs of all parties, increasing the likelihood of adoption. I'm pleased to share that that Yo-yo selling was recently awarded as a Top 15 Sales Tactic of All Time by 30 Minutes to President's Club, and I received a cool plaque for entering the 30MPC Hall of Fame. Since I have no chance of entering the Hall of Fame for my baseball or golf game, this is a nice consolation prize 😁

You know investors now definitely see sports as an asset class when J.P. Morgan, Goldman Sachs, and Morgan Stanley all decide to allocate time and resources to launching sports-focused teams / reports / indexes. 📈 ➡️ J.P. Morgan   6 months ago, J.P. Morgan launched a new "sports investment banking coverage group" to cover investments in sports franchises for their clients around the globe.   Fred Turpin, J.P. Morgan’s Global Head of Media and Communications Investment Banking declared then: “With top sports franchises in the US and Europe now valued at more than $400 billion in total, sports have become an increasingly large asset class, attracting more and more institutional investors.”   ➡️ Goldman Sachs   Last month, GS released a report called "Changing the Game: Unlocking new opportunities in sports" in which they picture sports as an "outperforming asset class generating opportunities for corporates and investors to diversify their assets and unlock value."   Here's a quote from Dave Dase, Global Co-Head of Sports Franchise:   "The days of just selling tickets and concessions are over; sports are rapidly expanding into 24/7 data management platforms that bring best-in-class customization - helping teams grow and increase the monetization of their fan base across all business verticals.”   Trends quoted in the report include:   📱 Evolving media landscape shaping a new era for sports rights   🤝 Minority stakeholders becoming an essential part of the capital structure in parallel with soaring sports teams’ valuations 🎮 Expanding range of sports-adjacent businesses 🥅 Modern-day stadiums generating new avenues for monetization   ➡️ Morgan Stanley And now, Morgan Stanley’s wealth management division is launching an investment index tied to sports leagues.   Name of the index?   The "Parametric Custom Core Sports League" strategy.   The portfolio's holdings will consist of 250 to 400 securities from companies that have sponsorship, media, advertising deals, and other associations with major sports leagues, including the NBA, WNBA, NFL, NWSL, MLS, MLB, LPGA, PGA, NHL, US Open Tennis, F1, Nascar, and college basketball.   The portfolio is aimed at high net worth sports fans with a $250k investment minimum.   It will allow them to invest in a curated index of companies with strong sponsorship, media and advertisement ties to the most prominent sports leagues.   Sandra Richards, Managing Director and Head of Morgan Stanley’s Global Sports and Entertainment Division, stated:   “We see the demand from our clients that are asking about ways to invest in sports. And it’s going to continue.”   To be noted that they'll use Nielsen Sports as its data source to track the activity, spending and visibility of the companies with exposure to professional sports leagues.