This is the Trace Id: fae95d28ae0737a6661d80c95e621e82
Skip to main content Microsoft compliance program Our Trust Code Upholding our code of conduct Report a concern Anti-corruption & anti-bribery commitments Trustworthy representatives State-owned entity criteria Devices compliance and sustainability Responsible supplier sourcing Microsoft intellectual property About technology licensing Tech licensing programs Microsoft patents Azure IP Advantage About copyright law Use of Microsoft copyrighted content Microsoft Trademark and Brand Guidelines Report copyright & trademark infringement Open source Open data License terms lookup Software & hardware piracy Microsoft Terms of Use Third party notices Antitrust information European Commission Decision of 2004 Interoperability efforts Microsoft Teams and Microsoft 365 Commitments US arbitration and dispute resolution Microsoft pro bono programs Microsoft pro bono report Consumer Class Action Settlement Legal supplier policies and procedures Microsoft 365 Azure Copilot Windows Surface XBOX Deals Small Business Support Windows Apps Outlook OneDrive Microsoft Teams OneNote Microsoft Edge Moving from Skype to Teams Computers Shop XBOX Accessories VR & mixed reality Certified Refurbished Trade-in for cash XBOX Game Pass Ultimate PC Game Pass XBOX games PC games Microsoft AI Microsoft Security Dynamics 365 Microsoft 365 for business Microsoft Power Platform Windows 365 Small Business Digital Sovereignty Azure Microsoft Developer Microsoft Learn Support for AI marketplace apps Microsoft Tech Community Microsoft Marketplace Software companies Visual Studio Microsoft Rewards Free downloads & security Education Gift cards Licensing Unlocked stories View Sitemap
Female working at desk with multiple devices and running a Microsoft Teams conference call.

Microsoft Trademark and Brand Guidelines

Thank you for helping us protect our trademarks and brand assets

Microsoft is grateful for the trust that people place in our products, services, and experiences. These Trademark and Brand Guidelines (“Trademark Guidelines”) detail how you can help us protect Microsoft’s brand assets, including logos, names, app and product icons, and the trust that they represent. We have created these Trademark Guidelines to help clarify proper usage of our brand assets. Microsoft reserves the right to take action as necessary to protect them and, as a result, protect its customers and the public.

Microsoft’s brand assets—including the Microsoft Trademarks (PDF) (as updated from time to time), logos, icons, designs, trade dress, fonts, names of Microsoft software, products, services, sounds, emojis, and any other brand features and elements, whether registered or unregistered (“Brand Assets”)—are proprietary assets owned exclusively by Microsoft and its group of companies. These Trademark Guidelines, which may be updated from time to time, detail how our Brand Assets can be used under specific circumstances. To help illustrate use cases, Contoso is used as the fictitious partner brand. Many uses, including our logos, app and product icons, and other designs, will require a license first. Unless you have an express license from Microsoft, these Trademark Guidelines will exclusively govern your use of our Brand Assets.

Examples of uses governed by these Trademark Guidelines

  • Don’t miss Contoso’s Memorial Day sale featuring a limited time discount on Microsoft Excel software.
  • The Contoso Game can be played on Xbox gaming consoles.
  • The Contoso App works with Microsoft Teams.

 

Examples of Brand Assets requiring authorization from Microsoft

Microsoft corporate logo.

Microsoft logo

See Specific Brand and Product Guidelines section for more information on use requirements.
Microsoft 365 and Microsoft Azure logos.

Microsoft logo lockups

These include logo lockups for flagship offerings, which are offerings that are aligned to and signal Microsoft’s long-term strategic intent. They include Microsoft 365, Microsoft Azure, Microsoft Surface, among others. See Specific Brand and Product Guidelines for more information.
Various product icons.

Microsoft product icons

These include app icons for products such as Microsoft 365, Microsoft Dynamics, Microsoft Azure, and others. See Specific Brand and Product Guidelines section for more information.