According to a survey conducted by Rakuten Insight on online shopping behavior among South Koreans as of June 2022, roughly ** percent of male respondents stated to have purchased products via e-commerce market places, such as Amazon or Coupang. The same was true for around ** percent of women as well.
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Rakuten Insight. (July 19, 2022). Different e-commerce channels used for purchases during the last three months in South Korea as of June 2022, by gender [Graph]. In Statista. Retrieved October 13, 2026, from https://www.statista.com/statistics/1222565/south-korea-e-commerce-channels-by-gender/
Rakuten Insight. "Different e-commerce channels used for purchases during the last three months in South Korea as of June 2022, by gender." Chart. July 19, 2022. Statista. Accessed October 13, 2026. https://www.statista.com/statistics/1222565/south-korea-e-commerce-channels-by-gender/
Rakuten Insight. (2022). Different e-commerce channels used for purchases during the last three months in South Korea as of June 2022, by gender. Statista. Statista Inc.. Accessed: October 13, 2026. https://www.statista.com/statistics/1222565/south-korea-e-commerce-channels-by-gender/
Rakuten Insight. "Different E-commerce Channels Used for Purchases during The Last Three Months in South Korea as of June 2022, by Gender." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1222565/south-korea-e-commerce-channels-by-gender/
Rakuten Insight, Different e-commerce channels used for purchases during the last three months in South Korea as of June 2022, by gender Statista, https://www.statista.com/statistics/1222565/south-korea-e-commerce-channels-by-gender/ (last visited October 13, 2026)
Different e-commerce channels used for purchases during the last three months in South Korea as of June 2022, by gender [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1222565/south-korea-e-commerce-channels-by-gender/
