In Italy, the value of beauty and pharma products sold directly from manufacturers and brands reached *** million euros in 2024. This represented an 11 percent increase from the previous year, when the value of sales on online and offline channels was roughly *** million euros.
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Noiza. (February 12, 2025). Value of the direct-to-consumer (D2C) beauty and pharma market in Italy in 2023 and 2024 [Graph]. In Statista. Retrieved October 11, 2026, from https://www.statista.com/statistics/1608578/d2c-beauty-and-pharma-market-italy/
Noiza. "Value of the direct-to-consumer (D2C) beauty and pharma market in Italy in 2023 and 2024." Chart. February 12, 2025. Statista. Accessed October 11, 2026. https://www.statista.com/statistics/1608578/d2c-beauty-and-pharma-market-italy/
Noiza. (2025). Value of the direct-to-consumer (D2C) beauty and pharma market in Italy in 2023 and 2024. Statista. Statista Inc.. Accessed: October 11, 2026. https://www.statista.com/statistics/1608578/d2c-beauty-and-pharma-market-italy/
Noiza. "Value of The Direct-to-consumer (D2c) Beauty and Pharma Market in Italy in 2023 and 2024." Statista, Statista Inc., 12 Feb 2025, https://www.statista.com/statistics/1608578/d2c-beauty-and-pharma-market-italy/
Noiza, Value of the direct-to-consumer (D2C) beauty and pharma market in Italy in 2023 and 2024 Statista, https://www.statista.com/statistics/1608578/d2c-beauty-and-pharma-market-italy/ (last visited October 11, 2026)
Value of the direct-to-consumer (D2C) beauty and pharma market in Italy in 2023 and 2024 [Graph], Noiza, February 12, 2025. [Online]. Available: https://www.statista.com/statistics/1608578/d2c-beauty-and-pharma-market-italy/
