During a 2026 survey among marketers worldwide, approximately ** percent said Facebook was the most important social media platform. Instagram and LinkedIn ollowed, respectively mentioned by ** and ** percent of respondents.
Why marketers use social media as a branding channel
According to the same study, the leading benefits of social media marketing were increased exposure and traffic. In other words, mastering a brand's presence on such platforms can make a company's products and services known across multiple demographics as well as generate traffic for its online sales.
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Social Media Examiner. (May 19, 2026). Most important social media platforms according to marketers worldwide as of January 2026 [Graph]. In Statista. Retrieved October 11, 2026, from https://www.statista.com/statistics/259390/most-important-social-media-platforms-for-marketers-worldwide/
Social Media Examiner. "Most important social media platforms according to marketers worldwide as of January 2026." Chart. May 19, 2026. Statista. Accessed October 11, 2026. https://www.statista.com/statistics/259390/most-important-social-media-platforms-for-marketers-worldwide/
Social Media Examiner. (2026). Most important social media platforms according to marketers worldwide as of January 2026. Statista. Statista Inc.. Accessed: October 11, 2026. https://www.statista.com/statistics/259390/most-important-social-media-platforms-for-marketers-worldwide/
Social Media Examiner. "Most Important Social Media Platforms According to Marketers Worldwide as of January 2026." Statista, Statista Inc., 19 May 2026, https://www.statista.com/statistics/259390/most-important-social-media-platforms-for-marketers-worldwide/
Social Media Examiner, Most important social media platforms according to marketers worldwide as of January 2026 Statista, https://www.statista.com/statistics/259390/most-important-social-media-platforms-for-marketers-worldwide/ (last visited October 11, 2026)
Most important social media platforms according to marketers worldwide as of January 2026 [Graph], Social Media Examiner, May 19, 2026. [Online]. Available: https://www.statista.com/statistics/259390/most-important-social-media-platforms-for-marketers-worldwide/
