The value of e-commerce sales in South Korea amounted to almost 275 trillion South Korean won in 2025. The popularity of online shopping via different e-commerce channels has continuously grown over the last few years.
Internet shopping usage
Online shopping is the most popular way of e-commerce, with around 75 percent of South Koreans using internet shopping. Among those, the monthly online shopping frequency varied, but around half of all internet shoppers did so three or more times a month. Internet shopping is available via various devices, such as tablets, computers and smartphones. With the number of smartphone users in South Korea rising, the usage of mobile shopping has increased as well.
What do South Koreans shop for online?
The most popular categories of online shopping include consumer goods, such as food and beverages, but also, travel-related expenses, clothing, and household items. Now that more transactions are being shifted to online interactions instead of purchasing from physical stores, online grocery shopping has also become more widespread, resulting in numerous people using mobile grocery shopping.