Key insights
- Share of individuals who downloaded any type of digital content in the EU-28 in 2016
- 64%

Detailed statistics
Online media consumption in European countries 2016
- Consumer spending on digital video in Europe
- bn EUR

Detailed statistics
Consumer spending on video in Europe 2019-2025, by sector
- Forecast number of Netflix subscribers in Western Europe in 2027
- m

Detailed statistics
Number of Netflix subscribers in Western Europe 2015-2027
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Leading video games channels on YouTube in Finland 2026, by number of videos

Leading video games channels on YouTube in Finland 2026, by number of videos
Leading video games channels on YouTube in Finland as of September 2026, by number of videos (in 1,000)
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Penetration rate of online video usage in China 2020-2025

Penetration rate of online video usage in China 2020-2025
Penetration rate of online video usage in China from 2020 to 2025
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Weekly use of online video services in Germany 2026

Weekly use of online video services in Germany 2026
Share of respondents who use the following online video services at least weekly in Germany in 2026
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Online video usage on the internet in Germany 2011-2026

Online video usage on the internet in Germany 2011-2026
Share of people who access online video content daily in Germany from 2011 to 2026
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Internet video services usage frequency in South Korea 2024

Internet video services usage frequency in South Korea 2024
Frequency of using online video services in South Korea as of September 2024
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Online video services usage rate in South Korea 2019-2025

Online video services usage rate in South Korea 2019-2025
Usage rate of internet video services in South Korea from 2019 to 2025
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Most viewed YouTube videos of all time 2025

Most viewed YouTube videos of all time 2025
Most popular YouTube videos based on total global views as of October 2025 (in billions)
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Frequency of media library and video streaming use in Germany 2026

Frequency of media library and video streaming use in Germany 2026
Frequency of media library and video streaming use in Germany in 2026
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Share of internet users who watch online videos Japan Q2 2025, by type

Share of internet users who watch online videos Japan Q2 2025, by type
Share of internet users who watch online video content in Japan as of 2nd quarter 2025, by type
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Share of internet users watching online video content in Turkey Q2 2025, by type

Share of internet users watching online video content in Turkey Q2 2025, by type
Share of internet users who watched online video content each week in Turkey as of 2nd quarter 2025, by type
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Use of paid video streaming services by age in Germany 2026

Use of paid video streaming services by age in Germany 2026
Do you use paid video streaming services?
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Share of online video service users by age group in Germany 2026

Share of online video service users by age group in Germany 2026
Share of respondents who use the following online video services at least weekly, by age group in Germany in 2026
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Popularity of online videos in Taiwan Q2 2025, by content type

Popularity of online videos in Taiwan Q2 2025, by content type
Share of internet users watching online videos each week in Taiwan as of 2nd quarter 2025, by content type
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Most watched music videos of Latin artists on YouTube 2026, by number of views

Most watched music videos of Latin artists on YouTube 2026, by number of views
Most viewed music videos of Spanish singing artists on YouTube as of May 2026, by number of views (in billions)
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Frequency of watching videos via smartphone among women Japan 2024

Frequency of watching videos via smartphone among women Japan 2024
Frequency of watching videos with a smartphone among women in Japan as of February 2024
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Frequency of watching videos via smartphone among men Japan 2024

Frequency of watching videos via smartphone among men Japan 2024
Frequency of watching videos with a smartphone among men in Japan as of February 2024
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Frequency of watching videos via smartphone Japan 2024

Frequency of watching videos via smartphone Japan 2024
Frequency of watching videos with a smartphone in Japan as of February 2024
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Spain leading video content type Q2 2025, by usage reach

Spain leading video content type Q2 2025, by usage reach
Most popular video content type for internet users in Spain during 2nd quarter 2025, by weekly usage reach
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Leading video content type Chile Q2 2025, by usage reach

Leading video content type Chile Q2 2025, by usage reach
Most popular video content type for internet users in Chile in 2nd quarter 2025, by weekly usage reach
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Leading video content type Colombia Q2 2025, by usage reach

Leading video content type Colombia Q2 2025, by usage reach
Most popular video content type for internet users in Colombia during 2nd quarter 2025, by weekly usage reach
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Average weekly internet video services usage time in South Korea 2024

Average weekly internet video services usage time in South Korea 2024
Weekly average usage time of online video services in South Korea as of September 2024
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Most popular videos on SM Entertainment YouTube channel 2026

Most popular videos on SM Entertainment YouTube channel 2026
Most popular videos on SM Entertainment YouTube channel (SM Town) as of October 2026 (in million views)
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Most popular videos on YG Entertainment YouTube channel 2026

Most popular videos on YG Entertainment YouTube channel 2026
Most popular videos on the YG Entertainment YouTube channel as of October 2026 (in million views)
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Leading YouTube channels in Turkey 2026, by video views

Leading YouTube channels in Turkey 2026, by video views
Ranking of leading YouTube channels in Turkey as of September 2026, by number of video views (in billions)
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Monthly time spent on short videos in China 2021-2026

Monthly time spent on short videos in China 2021-2026
Number of hours spent on short videos per month among users in China from March 2021 to June 2026
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Number of monthly active short video users in China 2018-2026

Number of monthly active short video users in China 2018-2026
Number of monthly active users on short video platforms in China from June 2018 to June 2026 (in millions)
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Usage frequency of SVoD services South Korea 2026

Usage frequency of SVoD services South Korea 2026
Frequency of using Subscription-Video-on-Demand (SVoD) services in South Korea as of May 2026
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SVOD usage frequency in Taiwan 2026

SVOD usage frequency in Taiwan 2026
Frequency of using subscription video-on-demand (SVOD) services in Taiwan as of May 2026
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Average daily time spent on the YouTube app 2026, by country

Average daily time spent on the YouTube app 2026, by country
Average daily time spent on the YouTube mobile app per user in selected markets worldwide as of February 2026 (in hours and minutes)
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Type of video content watched online each week Philippines Q2 2025

Type of video content watched online each week Philippines Q2 2025
Video content consumed online each week by internet users in the Philippines as of 2nd quarter 2025, by type
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Most viewed videos on BLACKPINK's YouTube channel 2026

Most viewed videos on BLACKPINK's YouTube channel 2026
Most popular videos on BLACKPINK's YouTube channel as of October 2026 (in million views)
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Basic Statistic
Mobile video call usage reach 2025, by age and gender

Mobile video call usage reach 2025, by age and gender
Share of internet users worldwide using their mobile phone to make video calls in the past month as of 2nd quarter 2025, by age and gender
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Type of video content watched online each week internet users Indonesia Q2 2025

Type of video content watched online each week internet users Indonesia Q2 2025
Types of video content consumed online each week by internet users in Indonesia as of 2nd quarter 2025
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Most popular online video content in South Africa 2025, by type

Most popular online video content in South Africa 2025, by type
Share of internet users watching online video content each week in South Africa as of 2nd quarter 2025, by type
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U.S. device usage for weekly online video viewing 2025, by age group

U.S. device usage for weekly online video viewing 2025, by age group
Devices used to watch online video content weekly among viewers in the United States as of June 2025, by age group
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Frequency of using streaming service providers India 2026

Frequency of using streaming service providers India 2026
Consumption frequency of video streaming platforms across India as of May 2026
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Most popular videos on HYBE LABELS YouTube channel 2026

Most popular videos on HYBE LABELS YouTube channel 2026
Most popular videos on HYBE LABELS YouTube channel as of February 2026 (in million views)
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Most viewed Shakira videos on YouTube 2026

Most viewed Shakira videos on YouTube 2026
Most watched Shakira videos on YouTube as of September 2026 (in billion views)
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Survey on video streaming usage by platform in Germany 2026

Survey on video streaming usage by platform in Germany 2026
Which options do you use to stream videos?
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Leading YouTube video games channels in Finland 2026, by views

Leading YouTube video games channels in Finland 2026, by views
Leading video games channels on YouTube in Finland as of September 2026, by views (in million)
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Share of users watching online video content in the Nordics 2025

Share of users watching online video content in the Nordics 2025
Share of internet users watching online video content weekly in the Nordic countries as of 2nd quarter 2025, by type
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Usage frequency of online learning platforms APAC 2025

Usage frequency of online learning platforms APAC 2025
Usage frequency of online learning platforms in the Asia-Pacific region as of May 2025
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Number of online video users in China 2014-2025

Number of online video users in China 2014-2025
Number of online video users in China from 2014 to 2025 (in millions)
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Category distribution of online video contents watched in Nigeria 2025

Category distribution of online video contents watched in Nigeria 2025
Share of weekly online video streaming in Nigeria in 2nd quarter 2025, by type
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Most watched online video content type weekly Q2 2025

Most watched online video content type weekly Q2 2025
Most consumed online video content type weekly among internet users in Italy in 2nd quarter 2025
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Share of global online video viewers 2022-2025, by quarter

Share of global online video viewers 2022-2025, by quarter
Share of internet users watching online videos every month from 1st quarter 2022 to 4th quarter 2025
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Leading types of online video content Thailand Q2 2025

Leading types of online video content Thailand Q2 2025
Leading types of online video content among internet users in Thailand as of 2nd quarter 2025
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OTT video service usage rate in South Korea 2017-2025

OTT video service usage rate in South Korea 2017-2025
Over-the-top (OTT) video viewer penetration rate in South Korea from 2017 to 2025
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Frequency of dating app usage in India 2024, by gender

Frequency of dating app usage in India 2024, by gender
Frequency of mobile dating application usage across India in August 2024, by gender
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Category distribution of online video contents watched in Ghana 2025

Category distribution of online video contents watched in Ghana 2025
Share of weekly online video streaming in Ghana in 2nd quarter 2025, by type
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