Mobile video worldwide - statistics & facts
Users’ preference for video has shown its strength within the mobile consumer market. Over-the-top (OTT) video apps generated around 3.1 billion downloads in 2023, ranking as one of the leading app categories based on downloads. In addition, social platforms redirect their users toward a mobile-first experience and integrate video features into their apps. The most popular short video platform worldwide as of February 2024 was TikTok with around 18,000 views per content item, followed by Instagram Reels with an average of 16,000 views.
