Subscription video-on-demand market in the United States

Statistics report on SVOD in the U.S.

This report has been compiled to provide statistical information about the subscription video-on-demand (SVOD) market in the United States, including data on subscriber numbers, revenue, and consumption habits. The report also looks at established market leaders and gives information on content available on the platforms.

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Table of contents

Overview

9
  • Premium Forecast Revenue of SVOD in the United States 2017-2029
  • Premium Forecast Number of SVOD users in the United States 2017-2029
  • Premium Forecast ARPU of SVOD in the U.S. 2017-2029
  • Premium Statistic Number of titles on SVOD services worldwide Q3 2025-Q4 2025, by content type
  • Premium Statistic Cost of SVOD and traditional pay TV services in the U.S. 2025
  • Basic Statistic Video streaming services monthly subscription price in the U.S. 2025
  • Premium Statistic Monthly market share of SVOD services in the U.S. 2024-2025
  • Premium Statistic Most watched SVOD services among CTV users in the U.S. 2024-2025
  • Premium Statistic Concurrent number of SVOD services held United States 2026

Content

8
  • Premium Statistic Leading original TV series on SVOD services in the U.S. 2025, by minutes streamed
  • Premium Statistic Most watched acquired series on VOD services in the U.S. 2025
  • Premium Statistic Share of movies on SVOD platforms in the U.S. Q1-Q4 2024
  • Premium Statistic Share of Spanish titles on SVOD platforms in the U.S. 2024
  • Premium Statistic Major acquisition sporting events for SVOD in the U.S. 2024
  • Premium Statistic Content spend of Netflix 2012-2026
  • Premium Statistic Content availability on top SVOD services Q4 2024-Q2 2026, by production country
  • Premium Statistic Rewatching behavior among VOD subscribers United States 2026, by age

Platforms

10
  • Premium Statistic Leading video subscription services in the U.S. 2026, by number of subscribers
  • Premium Statistic Users watching Netflix once a week in the U.S. 2022-2025
  • Premium Statistic Netflix sign-ups in the U.S. 2023-2025, by plan type
  • Basic Statistic Number of Hulu's paying subscribers in the U.S. Q1 2019-Q4 2025, by quarter
  • Basic Statistic Quarterly Disney+ subscribers count worldwide 2020-2025
  • Premium Statistic Number of direct-to-consumer video subscribers of Warner Bros. Discovery 2021-2025
  • Basic Statistic Paid subscribers of Peacock in the U.S. 2021-2026
  • Premium Statistic Global Paramount Plus subscribers Q1 2026
  • Premium Statistic Apple TV+ penetration rate worldwide 2022-2024, by region
  • Basic Statistic ESPN+ subscriber numbers in the U.S. Q1 2019-Q3 2025

Consumer behavior

10
  • Premium Statistic Share of paid video streaming subscribers in the U.S. 2025, by age
  • Premium Statistic Number of video streaming subscriptions used in the U.S. 2024, by generation
  • Premium Statistic Preferred subscription streaming platforms in the Anglosphere 2025, by generation
  • Premium Statistic Combined monthly amount spent on video streaming services in the U.S. 2025
  • Premium Statistic Screens for SVOD streaming in the U.S. and Canada 2025
  • Premium Statistic New SVOD subscribers in the U.S. 2022-2024, by platform
  • Premium Statistic Share of U.S. SVOD viewers who subscribed to view specific content 2020-2025
  • Premium Statistic Consumer preferences to watch live sports in the U.S. 2024-2025, by platform type
  • Premium Statistic Reasons for indirect subscriptions in the U.S. 2025
  • Premium Statistic Likelihood of FAST to paid services conversion United States 2026

Churn

7
  • Premium Statistic Premium SVOD subscription additions and losses in the U.S. Q2 2024-Q1 2026
  • Premium Statistic Monthly SVOD churn rate in the U.S. 2023-2024
  • Premium Statistic Number of video streaming services canceled in the U.S. 2025, by age
  • Basic Statistic Usage duration of SVOD platforms before unsubscribing in the U.S. and Canada 2024
  • Premium Statistic Canceling subscription and adding free ad-supported CTV services in the U.S. 2025
  • Premium Statistic Reasons for canceling video streaming subscriptions in the U.S. 2025
  • Premium Statistic Discontinuing video streaming services after specific content U.S. 2026, by age
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