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Polestar confirms Formula 2030 concept previewing next Polestar 2 and 7

Polestar Formula 2030 concept car front view with illuminated Dual Blade headlights

Polestar has confirmed a new concept car, the Formula 2030, and it’s the clearest look yet at where the Swedish EV brand’s design is headed.

The concept previews styling that will show up on the next Polestar 2, due in 2027, and the Polestar 7 compact SUV coming in 2028. It’s also the design centerpiece of a broader strategy the company is pitching to investors around one goal: getting to profit.

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Polestar 4 on ice: 544 hp and fine-tuned dynamics make it a blast to drift

Polestar 4 ice driving

I spent a full day drifting the Polestar 4 on ice at Quebec’s Mecaglisse track, and I came away seriously impressed with how well Polestar has tuned the dynamics of its 544-hp electric SUV coupé.

The ice driving event gave me a chance to experience the dual-motor Polestar 4’s all-wheel-drive system in slow motion — pushing the vehicle to its limits in a controlled environment that reveals every nuance of how power is distributed and how the chassis responds.

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