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Connecting smart buildings and utilities through IT/OT convergence
Connecting IT and OT systems can help smart buildings and utilities turn operational data into actionable insights. Secure, standardized data pipelines are central to that integration. In Omdia’s latest Trend Watch, Ozge Celik Russell, Senior Analyst, Smart Building & Energy, and Tommy Zhu, Senior Principal Analyst, Physical Security, explore what this convergence means for infrastructure operations and security.
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Europe’s fiber market: From deployment to monetization
Europe’s fiber buildout is maturing, and the pressure to monetize it is intensifying. Operators now need to turn network reach into penetration, retention and sustainable returns. Operators need to retain customers, increase uptake and create new revenue opportunities without relying on price competition. Watch the latest Omdia Trend Watch to hear Diana’s perspective ahead of Network X Vienna.
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How AI and Advertising Are Reshaping the TV Business
TV manufacturers are expanding beyond hardware sales by building increasingly sophisticated advertising businesses. With display margins under pressure, subscription and advertising revenue are becoming a bigger part of the TV business model. In North America, CTV advertising revenue has already surpassed display sales revenue. Watch the latest Omdia Trend Watch to hear more from Daoud Jackson.
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How Satellite and 5G Are Transforming Connectivity in Latin America
How are satellite and 5G changing connectivity across Latin America? Omdia analysts Ari Lopes and Sonia Agnese discuss how satellite broadband, 5G, and new network models are developing across the region. Watch the full discussion for Omdia’s insights into the future of connectivity across Latin America.
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Beyond Broadband Speed and Where Telcos Can Find New Growth
Broadband speeds are soaring. Monetization isn’t keeping up. Over the last five years, global average broadband speeds have increased by 415%, while broadband ARPU has grown by just 0.5%. With subscription growth below 1% in many markets, operators need new ways to create value beyond simply selling faster connections. Michael Philpott, Senior Research Director at Omdia, explores how home Wi-Fi can support new growth opportunities ahead of Network X.
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The Role of Telcos in Mission-Critical Communications
What role can telcos play in the future of mission-critical communications? In our latest video discussion, Ildefonso de la Cruz and Roz Roseboro explore how communications service providers (CSPs) can support the evolution of critical communications for public safety, utilities and transportation.
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Weaponized AI Can Attack Telecom Networks 100x Faster Than Human Defenders
AI is accelerating the pace and complexity of telecom security threats. Sameer Malik, Senior Principal Analyst at Omdia, highlights the need for a broader security architecture spanning device-level protection, programmable networks with post-quantum cryptography, and AI-assisted network and security operations.
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Beyond the $100 Smartphone Africas Affordability Challenge
Rising memory costs are changing the economics of affordable smartphones in Africa. As Manish Pravinkumar, Principal Analyst at Omdia, explains: “Affordability is no longer simply about how cheap you can make the device. It’s about how accessible you can make ownership.” For vendors, financing, stronger channel partnerships, value-focused positioning and digital ecosystems will be increasingly important in supporting smartphone affordability. Watch the latest Omdia Trend Watch for Manish’s full analysis.
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The AI Trust Gap in Operational Technology Security
80% of organizations rely on service providers for OT security, yet 47% say they would not use agentic AI for autonomous actions, even with a human in the loop. Omdia research shows AI adoption in OT security is increasingly happening through service providers, while organizations remain more comfortable with lower-autonomy tools. Hollie Hennessy, Principal Analyst, explores how AI is entering OT security and what organizations should prioritize next.
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The Future of Customer Value in Software-Defined Vehicles
What will create the most customer value in software-defined vehicles? In our latest Trend Watch, Omdia Senior Principal Analyst Maite Bezerra shares findings from the 2026 SDV Survey, based on insights from OEMs and Tier 1 and Tier 2 suppliers. Watch the full Trend Watch for Omdia’s analysis of the customer value and AI opportunities shaping the future of software-defined vehicles.
How Smartphone Financing is Reshaping Bangladesh and Emerging Markets
Smartphone financing is becoming an increasingly important growth strategy in emerging markets. In our latest Trend Watch, Omdia Principal Analyst Sanyam Chaurasia examines how Bangladesh’s smartphone financing ecosystem is influencing vendor strategy and what it could signal for other emerging markets.
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Why New Automakers Are Winning with Software-Defined Architecture
The automotive industry is rapidly shifting towards software-defined principles, with electrification helping lower traditional barriers to entry and accelerate change across the sector. New players without legacy constraints are building around software-defined architectures from the outset, increasing pressure on established automakers to adapt. In this video, Maite Bezerra and Anna Ahrens explore what manufacturing can learn from automotive's software-defined journey.
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The New Competitive Edge for IT Partners Is Green
Sustainability frameworks are playing a growing role in how leading IT channel partners compete and build customer relationships. Omdia’s latest Partner 1000 Sustainability Analysis examines how the world’s largest channel partners are aligning with frameworks including SBTi, CDP and EcoVadis. Senior Analyst Ben Caddy highlights how sustainability frameworks are increasingly influencing customer relationships, vendor recognition and competitive positioning across the channel ecosystem.
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How AI Factories Are Transforming Infrastructure Management
AI factories are increasing the need for real-time infrastructure management across IT and OT environments. In our latest Trend Watch, Omdia Chief Analyst Roy Illsley explores how organizations are adapting operations to manage increasingly complex AI infrastructure.
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How Is AI Transforming China's Telecom Industry?
China’s telecom operators are accelerating investment in AI infrastructure and computing capabilities. In our latest Trend Watch, Omdia Research Manager Ramona Zhao explores how China’s three major telcos are evolving from traditional communication service providers into computing infrastructure builders and AI service providers.
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What's Really Slowing the Software-Defined Vehicle Transition in 2026?
In our latest Trend Watch, Omdia Senior Principal Analyst Maite Bezerra shares key findings from the 2026 SDV Survey, drawing on insights from OEMs and Tier 1 and Tier 2 suppliers across the automotive ecosystem.
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How China's Telcos Are Reinventing Themselves as AI Powerhouses
China’s telecom operators are entering a new phase of AI monetization, with the country’s three major telcos evolving beyond connectivity to build broader AI service businesses. In our latest Trend Watch, Omdia Senior Analyst Maosen Xia explores why Chinese telcos are looking beyond traditional connectivity revenues and more.
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Will You Actually Wear AI Glasses? The Real Question Shaping Consumer AI
At WAIC 2026, Omdia analysts Lucas Zhong and Qiran Ju identified a clear shift in consumer AI, with the race moving beyond adding more features to creating integrated experiences people will genuinely want to use every day. In our latest Trend Watch, they examine how AI is changing competition across smartphones, AI glasses and connected devices, as advantage increasingly depends on delivering seamless experiences across hardware, software and services. Watch the full Trend Watch for Omdia’s latest analysis from WAIC 2026.
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Strategic Trends Shaping Fiber Deployment in North America and Europe
Canada has reached 75% fiber coverage, while coverage in the US stands at 61%, reflecting the influence of geography and market structure on network expansion across North America. In this expert analysis, Diana Gorelik and Kristin Paulin examine the strategic trends influencing fiber deployment across North America and Europe in 2026, and what lies ahead. Watch the full video for further insight into the key developments shaping fiber deployment across both regions.
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Navigating The AI Pricing Paradox in Cybersecurity
AI is changing the economics of cybersecurity by reducing the human effort required for detection, investigation and response. As machines take on more of the work customers once paid people to perform, vendors need to rethink how they price and monetize security products. In this Omdia Trend Watch video, Elaine Hutton and Andrew Braunberg explore the implications.
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Mini games market will hit $20 billion by 2030
Mini games are moving beyond casual play, and the opportunity is no longer limited to China. As the format expands into shooters, action games and other more sophisticated genres, platforms are exploring how mini games can reach new audiences through super apps, video platforms and social discovery. Omdia expects in-app purchases to account for more than 65% of mini game revenue and market conditions are becoming increasingly favourable for mini games to expand beyond China.
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How EVs Are Becoming Intelligent Energy Systems?
EV charging can no longer be treated as a standalone infrastructure challenge. At Future MOVE Forum 2026 in Bangkok, Omdia Senior Analyst Stephanie Wu highlighted how electric mobility is moving toward a more intelligent energy ecosystem, where vehicles, charging networks and power grids need to work together. Watch the full Trend Watch for Omdia’s latest insights into EV charging, energy storage and smart grid innovation.
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MWC Shanghai 2026: Why uplink matters in the AI era
Uplink performance is becoming a critical differentiator in the AI era. At MWC Shanghai 2026, Omdia Chief Analyst Nicole McCormick observed a clear shift in the 5G conversation, from showcasing technology to proving how it can generate new consumer revenue. Watch the full Trend Watch for Omdia's latest analysis from MWC Shanghai 2026.
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How Asia is reshaping global film production
Global feature film production reached a new record in 2024, with Asia leading the industry’s next phase of growth. In our latest Trend Watch, Omdia Chief Analyst David Hancock explores how the global film industry is evolving and trends shaping film production, investment, location strategy and virtual production worldwide.
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Why System Integrators Are Entering a $1.3 Trillion Growth Phase
System integrators are entering a new phase of growth. Omdia forecasts a $1.3 trillion global opportunity for system integrators by 2031, with regional SIs emerging as the fastest-growing segment. In this Trend Watch video, Peter and Sebastian explore why growth is accelerating around AI, data, cloud, cybersecurity and more.
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MWC Shanghai 2026: Mobile AI, 5G-Advanced and the Road to 6G
The next phase of telecom innovation will be in focus at MWC Shanghai 2026, from mobile AI and 5G-Advanced to satellite communications and 6G. In Omdia’s latest Trend Watch, Research Manager Ramona Zhao highlights the key themes expected to shape discussions at the event. Omdia will be on-site at MWC Shanghai 2026, providing analysis and insights throughout the event.
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Why AI Tokens Are Becoming the Currency of Intelligence
AI consumption is no longer costless at scale. We are entering what Omdia Chief Analyst Lian Jye Su calls the era of Tokenomics 2.0, where tokens are becoming the de facto currency of the AI economy. As AI systems become more agentic, multimodal, and compute-intensive, token consumption is rising sharply, along with the costs attached to it. Watch the full Omdia Trend Watch video to explore what Tokenomics 2.0 means for hyperscalers, enterprises, and the future of AI monetization.
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Why infrastructure is shifting from ownership to as-a-service
The conversation around infrastructure is shifting from cost efficiency to resilience. In today’s fragmented operating environment, owning physical assets is no longer always the lowest-risk option, as geopolitical uncertainty, supply chain disruption and technical debt can quickly reshape the value of hardware investments. In this Omdia Trend Watch video, Stephanie Wu and Runa Zhang examine the shift from hardware ownership to as-a-service models.
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How memory chip prices are reshaping the display market in 2026
The display industry is navigating a more complex operating environment in 2026, shaped by rising memory chip prices, geopolitical uncertainty and shifting tariff policies. In this Omdia Trend Watch video, Deborah Yang explores how supply chain participants are responding to changing market conditions across the display landscape.
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How Apple’s Siri Overhaul at WWDC 2026 Could Change Smartphone Interaction
Apple’s Siri overhaul at WWDC 2026 signals a bigger shift in how users may interact with smartphones. As voice, gestures, prompts and commands move closer to the centre of the mobile experience, AI assistants are becoming a key area of focus for smartphone vendors. In our latest Trend Watch, we explore what Apple’s AI strategy reveals about the future of smartphone interaction.
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Agentic AI PCs Take Shape at Computex 2026 as Market Pressure Builds
At Computex 2026, two clear PC market stories emerged: the rise of agentic AI PCs at the premium end, and the push to keep entry-level devices affordable as component costs rise. Ishan Dutt and Ben Yeh discuss the biggest announcements from Computex 2026 and what they mean for the PC market.
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India’s TV Market Is Being Rewritten by Online Video
Online video is set to surpass linear TV in India by 2026, marking a major shift in how TV value is created. India is moving faster than many markets from traditional linear TV to online video. By 2030, online video will be nearly 2x the size of linear TV, and by 2029, most TV households will no longer pay for traditional pay TV. As Daoud Jackson highlights, this isn't just about streaming growth. Watch the full Omdia Trend Watch video to understand what India's TV transformation means for content, distribution, and monetization strategies.
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How AI is changing the future of the cloud
AI is changing cloud competition. As Yi Zhang explains, the shift is no longer just about building more capacity. Cloud vendors now need infrastructure that can support AI workloads at scale, with the speed and reliability enterprises expect. The next challenge is making AI work in real business environments. That means connecting models to data, tools, and workflows, where agents will play a growing role. Watch the full video to explore what this means for cloud vendors and partners.
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Why localized AI will define the future of smartphones in Africa
The future of smartphone AI in emerging markets won't be won by the biggest models. It will be won by the most localized ones, says Sanyam Chaurasia. Most AI ecosystems today are built around assumptions such as always-on connectivity, flagship hardware, and cloud-first infrastructure. But across many African markets, the reality is very different. That is prompting smartphone vendors to rethink their AI roadmaps. Discover key trends shaping the next phase of AI smartphones in emerging markets.
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Why Software-Defined Vehicles Are Changing the Semiconductor Game
Software-defined vehicles are changing how automakers approach semiconductor sourcing. As vehicles become more software-led, automakers are placing greater emphasis on centralized compute, over-the-air updates, AI-enabled features, and hardware platforms that can support future software requirements. In this Omdia Trend Watch video, Edward Wilford and Sang Oh discuss how SDVs are influencing automotive semiconductor strategies.
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How IT Distributors Are Becoming Growth Enablers
The role of IT distributors is changing, with leading players becoming strategic enablers of growth, innovation, and services across the channel ecosystem. In this Omdia Trend Watch video, Noah Dantes reveals insights from the Omdia Distributor 250. Discover key insights now.
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What’s Slowing Digital Signage Projects Across the Middle East?
Digital signage projects across the Middle East are facing a growing challenge: delays, rising logistics costs, and installation disruption are putting pressure on execution timelines, says Tay Kim. While the long-term fundamentals for the Middle East & Africa digital signage market remain strong, ongoing geopolitical tensions are creating short-term operational volatility across the industry. Find out key themes shaping the market right now.
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How HarmonyOS and AI Are Reshaping China’s PC Market
China's PC market may face a 10% decline in 2026, but new opportunities are starting to take shape beneath the slowdown. Emma Xu explains, the dip is being driven by familiar pressures: supply constraints, fading subsidy impact, and demand that was already pulled forward over the past year. But that's only part of the story.
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How AI Is Reshaping Smartphone Security
AI is transforming both the threat landscape and the tools used to protect smartphone users. Aaron West and Hollie Hennessy explain how vendors must strengthen protection while balancing trust, privacy, and device performance.
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The New AI Race in China’s Smartphone Market
China's smartphone market is not just dealing with rising memory costs. It is entering a new phase of AI competition. “2026 is a crucial year for AI competition, and despite cost pressures, the overall market decline in China is expected to be limited,” says Hayden Hou. Watch the full video for Hayden's complete breakdown and what it means for vendors.
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How AI Is Making Campus Networks Mission-Critical Again
2026 is shaping up to be a defining year for campus networks, as AI, IoT and cloud drive a new wave of performance and security demands. Roz Parkinson, Alastair Edwards and Jim Frey explore the trends shaping this shift and what it means for vendors, partners and enterprises.
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