The problem
You’re not failing.
Your data is.
Zero-click search is drying up your first-party signal. Weak third-party intent floods your systems with activity that isn’t interest.
There’s no true north for buying signals anymore.
Here’s where it costs you.
Targeting without evidence
Budget spent on accounts that aren’t in-market.
Outreach without context
Messages buyers tune out.
Buying groups without visibility
Stakeholders who surface late and derail deals.
AI without signal depth
Generic recommendations reps ignore.
Directly observed, not inferred
Not all person-level intent data is created equal.
Everyone claims person-level intent now. The difference is whether that person was observed, or guessed.
We start at the click, and build up.
A known, opted-in professional reads something specific on our network. We know what each buyer cares about. Everyone researching at their company adds up to the account view. Every layer rests on something that actually happened.
Good for: Buying group identification, personalization, and AI workflows. Any job that depends on knowing why someone is in-market, not just that they are.
Most start with anonymous traffic, and work backward.
Signals are scraped from the open web, the company is resolved from an IP address, and an algorithm picks the likeliest person from a shortlist. High-confidence math. It still only proves that something was served.
Good for: Account prioritization and broad ad targeting. Jobs where breadth matters more than knowing exactly who.
Use both
Run our signals alongside your inferred sources and you get account-level validation plus the depth those sources can’t reach: buying group identification, real personalization, AI that acts on evidence.
Put it to work
One source of truth.
Three teams who need it.
What you actually get
Depth beats volume.
Every time.
Our signals aren’t bought or brokered. They come exclusively from our own global audience of engaged B2B decision-makers, who turn to us for trusted editorial and webinar content to help them make informed purchase decisions.
That relationship is why our signals go deeper. Most sources tell you a person exists. We tell you what they’re researching, what they’ve engaged with, and the problem they’re trying to solve.
Access it everywhere you need it
Signals your teams can act on the moment they surface.
Don’t want another platform? We get it. You want the signals where the work already happens, so that’s where we send them.
CRM & sales engagement
Marketing automation & ABM
Cloud platforms & CDPs
Predictive analytics, custom scoring, AI modeling.
Your AI agent, via MCP Server
Custom agents. Account research, buying group contacts, meeting prep.
Proof
What changes when the signals get better.
Their first-party data for our core audience of IT professionals is unique in the market, and the level of customer service they provide is a true differentiator.”
The depth of intent insights we get on full buying teams at our target accounts is unmatched, and is a top source of opportunities and pipeline.”
The ability to understand the individuals researching, what they’re specifically interested in, and when their research takes place gives me a precise view I never had before.”
Informa TechTarget Buyer Intelligence
Stop guessing. Start growing.
See who’s in-market in your category right now, and what problem they’re trying to solve. Then put it side by side with the data you’re using today.
