The Creator Game Plan

The CMO Guide To Creator Effectiveness

Perspectives

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Same advertising platforms, different welcomes: media landscape by market

08 SEP 2026

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Optimization intelligence: why it requires different skills and tech than 5 years ago

03 SEP 2026

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Why the best customer experiences win both the heart and mind

01 SEP 2026

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More than conversion: what retail media and social commerce can really do for growth

01 SEP 2026

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Three signals, one decision

26 AUG 2026

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Made in China: how Chinese brands are redefining global growth

17 AUG 2026

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Cannes in a Can 2026: Four signals shaping the future of brand growth

01 JUL 2026

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Revealed: the world’s most valuable global brands in 2026

13 JUL 2026

More Perspectives

Kantar’s Blueprint for Brand Growth is built on an analysis of 6.5 billion consumer data points.

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