Creative Testing and Optimisation

Ad Optimisation, Creative Testing and Ad Effectiveness

You need the confidence to develop content that captures attention, builds your brand and delivers ROI across markets, media formats, and channels.

Build stronger campaigns with decision intelligence embedded in your workflows

LINK provides powerful decision intelligence to guide campaign planning and execution.

Our creative development and optimisation solutions are fuelled by the Kantar Intelligence Engine: combining industry-leading IP and expertise, technology and proven brand measurement frameworks which embed intelligence into your workflows that drive confident decisions, real-world outcomes, agility and growth.

Deepest understanding of campaign performance

Proven to predict brand growth and commercial outcomes for a more complete picture of what is driving ROI, with independent validation from the Marketing Accountability Standards Board.

Connected approach through the power of LINK and MDS

Connect your campaign development and optimisation with a consistent approach backed by 35+ years of LINK data and integrated campaign expertise, with Kantar’s Meaningful Different and Salient framework powering your brand growth.

Built for what’s next

Trust in the quality of the data driving your most important marketing decisions with a future-fit data ecosystem and solutions with 89% predictive accuracy vs. traditional methods.

Our Solutions

Confident creative decision at scale

LINK AI on Kantar Marketplace is a powerful, artificial intelligence-based tool for testing your creator, digital, TV, print and outdoor content. It brings decision intelligence into your creative workflows, helping you understand and optimise creative quickly, consistently, and at scale.