Visual Design Elements

90% of product pages struggle to convert. With conversion rates below 2%. Mainly because of: - Poor copy - Poor design  - Difficult to use Positioning as a premium brand?  Then optimizing for these is even more critical. In this post, using Hawaii Coffee's example, I'll be sharing how you can increase your sales by improving copy, design and usability. Below are the 8 changes I recommend - 1. Adding a short description below product name. This should show the brand's personality and tell something valuable about your product. 2. Using an image that catches attention. This is key. Use an image that leaves a memorable impression. 3. Highlighting key features before add to cart CTA. These should be in bullets and each within 3 words. 4. Making sure the variants are super clear. Consider using images if selling different flavors, colors. 5. Highlighting why someone should subscribe and not just purchase one time. This brings you recurring revenue monthly. 6. Adding short copy that builds trust in the brand and product. Don't hide this under an accordion. 7. Adding FAQs. Check with your sales/customer support team for common questions. Also these are great for SEO. 8. Adding USPs with icons. These are reasons why you should trust the brand and why the product is great. Other design changes I made: - Increased font size in places - Removed the image thumbnails - Moved price close to the product name - Added the weight next to price to show value - Added service USPs below add-to-cart CTA Found this useful? Let me know in the comments! P.S. You can also do this for your ads. Have you ever tried these? #conversionrateoptimization

You can instantly 10x your AI-generated frontends just by learning what different UI components are called. The Component Gallery (https://component.gallery) is a comprehensive visual reference for standard UI patterns and their proper names ⚡ When delegating tasks to coding agents, the quality of your output is bottlenecked by the specificity of your input. If the only vocabulary you use in your prompts are generic words like "menu" or "button," the model will naturally return generic results. To get high-fidelity interfaces, you need the right shared language for spec-driven development. Knowing when to ask for a "combobox" instead of a "dropdown" or a "segmented control" instead of a "toggle" gives the AI the exact context it needs to execute your vision. The Component Gallery walks through this really well. UI Design Brain is also an open-source taxonomy for UI skills and component design. (https://lnkd.in/gYYbhv5q) based on the Component Gallery. Mastering this terminology is a small investment that massively upgrades your prompt engineering. #ai #programming #softwareengineering

When Style Disrupts Safety: A Lesson in Product Design Today, while driving behind the sleek Mahindra BE.6E, a futuristic and stylish EV, I experienced something unexpected. The car in front of me braked suddenly. I had maintained a safe distance, so I stopped comfortably. But something felt off. Why did the braking catch me off guard? Then I realized: The brake lights were too subtle. The taillights are designed as a thin rectangular LED strip, stunning to look at, no doubt. But the brake lights occupy only a tiny section on the top edge of that strip. Visually stylish, but functionally weak. In real traffic conditions, where immediacy and clarity are critical, this design doesn’t help other drivers react intuitively. This reminded me of a fundamental product design principle: Aesthetics must never come at the cost of usability. A good product delights not just by how it looks but by how well it works. Whether we’re designing: • A mobile app • A banking interface • Or a car’s tail lights …it’s our job as product managers and designers to make sure the experience is not just elegant, but intuitive, accessible, and safe. Lesson for us in Product Management: Design for the user’s reality, not just the brand’s imagination. Functionality and clarity should never be hidden behind a glossy UI, whether it’s a screen… or an LED strip on a car. #ProductManagement #UXDesign #Usability #AutomotiveDesign #DesignThinking #BuildWithEmpathy

Fluid Branding will represent+50% of new beauty product launches in 2026? Fluid and organic visual elements in branding tap into consumer demand for authenticity and emotional connection. Think flowing, elegant, deco-inspired typefaces that feel alive, like they’re moving with purpose. +63% young consumers are more likely to buy products from brands whose packaging feels personal and natural. >>Digital world, needs IMPACT<< In a scroll-speed world where your product lives as a thumbnail, typography does the heavy lifting. Fluid typefaces, with their expressive rhythm and organic movement, keep your packaging impactful, even when viewed on a tiny screen. +20% uplift in social media engagement and positive sentiment among Gen Z audiences. In a digital world, were everything could be fake, fluid brands with their soft edges, flowing lines, and asymmetrical forms, are instantly recognized by Gen Z as authentic, emotive, and expressive. +45% increase in usage of fluid and hand-drawn typography styles according to Adobe’s. Unlike rigid, overly polished designs, these fluid visuals feel real and relatable, echoing the natural imperfections of life and the individuality Gen Z values. They tap into a deeper sensory experience, making branding feel more alive, less like advertising, more like identity. +70% of Gen Z consumers say they prefer brands that express authenticity and individuality through their visual identity. → It showcases IDENTITY and realness. Fluid brands feels hand-crafted and full of intent. It gives an unfiltered edge that says: “This is who we are.” Perfect for packaging that wants to feel something, not just sell something. → It creates EMOTIONAL connection. Curves and movement trigger emotion. Fluid letterforms are soft, human, and expressive, the visual equivalent of eye contact. When consumers feel your vibe, they trust your product. → It tells a STORY. Fluid fonts carry tone. Whether dreamy, bold, slow, or fresh, they help communicate your values without paragraphs of copy. It's built-in storytelling, especially powerful for brands with a mission. → It STANDS OUT. On busy shelves and chaotic feeds, fluid design is sensory. It’s the kind of thing people notice, even subconsciously. In the beauty space, where everything fights for attention, this gives your product its own lane. Wrap-Up. Fluid branding isn’t just a visual choice, it’s a cultural vibe. It reflects how Gen Z wants to live: connected, expressive, value-led, and real. In 2025’s beauty space, where everything’s been tried before, fluid typography helps you feel new again. It brings depth to your packaging, power to your presence, and soul to your scroll. Explore my curated search of fluid brands for your inspo and go for your next success. Featured Brands: Blush Skyn Dewgood Flowerbed Glowery Goodies Jelly Tint PHARE Polysh Sadie Skin Sense Skims Solis UNL #beautyprofessionals #beautybusiness #luxuryprofessionals #luxurybusiness #genz

💡UI Spacing Friendship Selecting the right spacing between UI elements is a crucial design skill that demands practice. Having a system in place will make it easier to choose the right spacing in a particular context. Design for ducks team shares a nice concept of UI spacing called "Spacing friendship" (https://lnkd.in/d5duyjmX). The concept is rooted in the principle of proximity and 8-point grid at the core of this system. Principle of Proximity suggests that elements placed near each other are perceived as related or belonging to the same group. Conversely, elements spaced farther apart are seen as separate and unrelated. Principle of Proximity enhances scannability (by making related content visually intuitive) and reinforces usability (by aligning spacing with the content's meaning and context). 8-point grid system is a layout grid where every unit is 8 pixels/points. This system ensures consistent spacing and alignment of UI elements in layout (https://lnkd.in/d6NnxB4w) "Spacing Friendship" categories: ✔ Best Friends: Closely related elements (e.g., headings and descriptions) get smaller spacing (8px). ✔ Friends: Related but distinct components (e.g., image and tags) use medium spacing (16px). ✔ Casual Friends: Larger spacing (24px, 32px and 48px) is applied to unify the content visually. ✔ Acquaintances: To categorize elements into separate and distinct groups when they're far apart (64px, 80px, and 120px). "Spacing Friendship" makes it easy to create a dynamic spacing scale: Base spacing (constant x) ties to the smallest element (often text size). And its possible to use ratios of 0.75x, 1x, or 1.25x for compact, standard, or spacious designs. Example: For a 16px font, use x = 1.25 for 20px spacing in hero sections. 📺 How to design responsive UI grid in Figma: https://lnkd.in/dTPEpvRK #UI #uidesign #design #productdesign #grid #uigrid #spacing

💭True creativity starts before the first sketch. It begins in the mind of a designer who’s curious, questioning, and courageous enough to challenge norms. Have you ever looked around your home and thought, “There has to be a smarter way to use this space”? That thought, that little spark is where creative furniture design begins. Not just a trend, but a mindset. Furniture today isn’t just about wood, fabric, and metal. It’s about solving everyday problems with thoughtful, space-savvy design. The best pieces are not just pretty. They are purposeful, multifunctional, and often surprisingly simple. It all starts with one shift: Rethink what’s “normal.” When we ask different questions: ➡️ “What if a dining table could fold down from the wall when needed?” ➡️ “Can a bed lift up to reveal a closet underneath?” ➡️ “What if a sofa had pull-out trays for working or eating?” Suddenly, design becomes practical innovation. 🎯Out-of-the-box thinking leads to everyday solutions Traditional furniture follows a formula. Creative furniture follows real life. It blends function and form with imagination and purpose. This mindset leads to: ✅ Foldable desks for remote workers in small apartments. ✅ Storage benches in entryways that hold shoes, bags, and the mess of daily life. ✅ Coffee tables with hidden compartments to keep the living room tidy. ✅ Convertible sofas with built-in USB ports and plug points because outlets are never where you need them. Whether you're living in a 1BHK or a duplex, good design isn’t about more furniture. It’s about smarter furniture. Before anything is built, the question must be asked: "What can this do beyond the obvious?" 🛠 Traditional design says, “Let’s make a table.” 🎨 Creative design says, “Let’s make a table that also solves a storage problem and fits into a small space.” This shift leads to furniture that doesn’t just take up space, it adds value to it. 🌍 The future of furniture is flexible and thoughtful We live differently now. Smaller homes. Flexible work. Busy lifestyles. Furniture must adapt, not stay static. We need designs that change as life does. Video source credit: dailycreativity #Designwithpurpose #furniture #work #creativity #innovation #multifunctionality

There's a lesson in the design of these tape boxes that is even more relevant today... In the 1980s, even blank VHS tapes felt important. Before you hit record, before the static cleared, before the story began, there was the packaging. Black plastic shells wrapped in bold gradients, rainbow stripes, metallic logos and geometric layouts that looked like the future. Not the slick, digital kind we know today, but something tactile, industrial, optimistic. Analog futurism. It was a design language that didn’t just communicate tape length or audio type it signalled possibility. Even if the tape was blank, it felt like a memory waiting to happen. That’s what this series, Made You Feel, is about, work that lingers. Design that doesn't just sell a product, but creates a sense of presence. And this old-school packaging? It still hits. Not because it’s retro. But because it built emotional resonance through aesthetics that were intentional, physical and full of mood. Now, decades later, that same visual logic is back not by accident, but by demand. Over 73% of Gen Z say they find comfort in content and design that echoes the past. Searches for terms like “vintage cartoon art” and “retro aesthetic outfit” are up 120% year over year. And 58% of Gen Z shoppers say they prefer brands with a strong visual identity built on storytelling and nostalgia. This isn’t about living in the past. It’s about finding emotional stability in a world that moves too fast. In today’s overstimulated feed, nostalgia gives people something to hold onto. A flicker of memory. A design that feels like safety. A moment that slows things down. VHS design teaches us that aesthetic choices matter. Not as decoration but as emotional infrastructure. As creative marketers and brand builders, this is the lesson: if you want to cut through, you can’t just think in assets. You have to think in atmosphere. You’re not designing a post. You’re designing a memory. And the best ones? They’re the ones that feel like something, even before they begin.

The Typography Secret Most Designers Miss As designers, we get asked about fonts all the time. Clients often use "font" and "typeface" interchangeably—but they’re not the same thing. Let’s clear up the confusion and break down typography hierarchy: Typeface vs. Font Typeface → The overall visual style of a letter family Think of it as a design system Example: Helvetica Neue is a typeface It includes multiple weights and styles Font → A specific version within that typeface Helvetica Neue Light Helvetica Neue Bold Helvetica Neue Italic 🔍 Analogy: Typeface = Car Model (e.g., Toyota Camry) Font = Specific Configuration (e.g., Camry with leather seats) Typography Basics Every Designer Should Know 1️⃣ Anatomy of Type Baseline Ascender Descender Kerning Leading 2️⃣ Font Classifications Serif (classic, elegant) Sans-serif (modern, clean) Script (handwritten, decorative) Monospace (code-friendly, structured) Display (bold, attention-grabbing) Typography Tips for Designers ✅ Always check font licensing ✅ Prioritize readability ✅ Match font choice to brand personality ✅ Consider context—print vs. digital matters Typography Is Silent Communication Fonts shape perception: They set the mood They reinforce brand identity They impact user experience 💡 Truth Bomb: Great design is 80% typography and 20% everything else. Which typography fact do you wish more people knew? 👇

🔎 How To Redesign Complex Navigation: How We Restructured Intercom’s IA (https://lnkd.in/ezbHUYyU), a practical case study on how the Intercom team fixed the maze of features, settings, workflows and navigation labels. Neatly put together by Pranava Tandra. 🚫 Customers can’t use features they can’t discover. ✅ Simplifying is about bringing order to complexity. ✅ First, map out the flow of customers and their needs. ✅ Study how people navigate and where they get stuck. ✅ Spot recurring friction points that resonate across tasks. 🚫 Don’t group features based on how they are built. ✅ Group features based on how users think and work. ✅ Bring similar things together (e.g. Help, Knowledge). ✅ Establish dedicated hubs for key parts of the product. ✅ Relocate low-priority features to workflows/settings. 🤔 People don’t use products in predictable ways. 🤔 Users often struggle with cryptic icons and labels. ✅ Show labels in a collapsible nav drawer, not on hover. ✅ Use content testing to track if users understand icons. ✅ Allow users to pin/unpin items in their navigation drawer. One of the helpful ways to prioritize sections in navigation is by layering customer journeys on top of each other to identify most frequent areas of use. The busy “hubs” of user interactions typically require faster and easier access across the product. Instead of using AI or designer’s mental model to reorganize navigation, invite users and run a card sorting session with them. People are usually not very good at naming things, but very good at grouping and organizing them. And once you have a new navigation, test and refine it with tree testing. As Pranava writes, real people don’t use products in perfectly predictable ways. They come in with an infinite variety of needs, assumptions, and goals. Our job is to address friction points for their realities — by reducing confusion and maximizing clarity. Good IA work and UX research can do just that. [Useful resources in the comments ↓] #ux #IA