Team Building Event Concepts

Extroverted attendees are not the objective of your networking planning efforts. Connecting introverts is THE skill. Introverts are the most denied attendee type at events. They had the best event experience during the pandemic. They could finally experience an event without feeling uncomfortable. ———————————————————— Once things reopened, they were again thrown into experiences they dreaded with all of themselves. Think about Gen Z, the fastest-growing attendee age group. Four years ago, they were having their graduation online because the world was shut down. Events are built for extroverts. People who can comfortably introduce themselves and raise their hands to ask a question in public. ———————————————————— Introverts are, in many cases, also key decision-makers. If you ignore them, your event will suffer. / Give me a fantastic KBYG or a Chatbot because I’d prefer to be slapped in the face instead of asking a question to a human being. / Feed me a structured networking, so I don’t have to have multiple drinks to be able to speak. / I also like orientation for first-timers because it helps me to feel confident. / Have a QR code for Q&A because many fear speaking in public more than dying (actual stat). How are you catering to extroverted attendees? P.S. I am sure you enjoy this content but we go way deeper in my newsletter. 20k eventprofs subscribed. The link is at the top of my profile

3 team building activities to try at your next company offsite. —Leadership team— Have every member of the leadership team answer the following 3 questions in advance: 1. What do I love most about my job? 2. What’s the hardest part of my job? 3. What’s something people often don’t know or misunderstand about my job? Share everyone’s responses as a pre-read ahead of the live session and then lead a group discussion with helpful prompts like: What’s one thing that caught you by surprise? How did it feel to share this with the group? What patterns stood out to you? This is a great way to build x-functional empathy and awareness while surfacing underlying challenges. —Managers— Ask your managers to answer the following Q: On a scale of 1-5, how hard is it to be a manager? Facilitate a live discussion with follow up Qs like, “What’s the hardest part?” and “How does it feel looking around the room and seeing everyone else’s responses?” Then break everyone into pairs for a peer coaching session on a management challenge they’re currently facing. (Link below for template.) This is a great way to foster community and resilience for managers. —Employees— Break everyone into pairs and have them answer the following prompt: What’s a piece of feedback you’ve been sitting on? Provide them with coaching Qs like, “What’s holding you back?” and “How do you think the person would feel if they knew you were feeling this way?” This is a great activity to surface underlying issues, foster communication, and provide a peer coaching buddy your employees can lean on the next time they’re facing a challenge. Looking for more offsite tips and resources? Check out my favs here: - How to coordinate an in-person offsite (including template comms to employees): https://lnkd.in/eMQyHeNa - Leadership team building activities: https://lnkd.in/epGKs9ZH - Low lift management training activities: https://lnkd.in/ea3SPTVN What are your favorite company offsite activities?

I spent 4 years as the performance psychologist for the Toronto Raptors. Here are the 8 processes that separate elite teams from everyone else: The research on team performance is conclusive. These processes are the biggest predictors of whether your team succeeds or fails. Most organizations optimize for 2-3 at best. Here's the complete framework: 1. Collectivism: We over me Teams that prioritize collective success over individual achievement consistently outperform those filled with talented individuals who operate independently. When people genuinely care more about the team winning than personal credit, everything else gets easier. 2. Collective Efficacy: Belief that we can win together This is the team's shared confidence in their ability to succeed. It drives buy-in to systems and strategies, enables teams to adjust tactics mid-execution, and activates confidence in individual members. 3. Teamwork Knowledge & Skills: People actually know how to collaborate Most people have never been taught how to work effectively in teams. The research shows this is the second most important predictor after collectivism. You can't assume people know how to be good teammates. 4. Shared Mental Models: We see the game the same way When everyone understands the playbook, the strategy, and their role within it, execution becomes seamless. Shared mental models enable teams to coordinate without constant communication, adapt to changing conditions, and support each other proactively. 5. Interpersonal Relationships: People genuinely trust each other Healthy relationships won't necessarily make your team great, but unhealthy relationships will absolutely break it. Teams need genuine trust and connection to share information freely, resolve conflict quickly, and support each other through adversity. 6. Team Cohesion: The group sticks together under pressure Cohesion is what keeps teams intact when things get difficult. It's built through shared experiences, clear values, and consistent reinforcement of what the team stands for. Teams with high cohesion don't fracture when faced with setbacks. They lean in together. 7. Psychological Safety: You can speak up without fear Google's Project Aristotle found this was the #1 predictor of team effectiveness. Psychological safety enables teams to learn faster because people can acknowledge mistakes without fear of punishment. 8. Diversity of Thought: Different perspectives make us stronger The research follows the Goldilocks principle: too much diversity creates conflict, too little limits creative problem-solving, and moderate diversity optimizes for both innovation and cohesion. If you want sustained success, start by auditing your team against these 8 processes. Where are the gaps?

is the traditional B2B roadshow dead? no, but it needs life support. over the past decade, I've watched companies pour millions into events with diminishing returns. the problem isn't face-to-face connection. it's using yesterday's playbook in today's multi-channel world. the highest-performing B2B companies follow this three-phase framework: before: build momentum through strategic targeting and multi-channel outreach before anyone walks through the door. during: create experiences that extend far beyond the physical venue through hybrid design and real-time content. after: convert momentum into revenue with sophisticated follow-up systems that actually drive pipeline. our clients implementing this approach have transformed their results. with one single campaign: ↳ pilot generated 100+ high-quality leads and saw 132% LinkedIn engagement surge ↳ elation lighting achieved 500% increase in impressions and won a prestigious industry award all in one trade show ↳ aeroflow healthcare achieved 47% higher acquisition at 34% lower cost bottom line: the companies gaining market share are treating roadshows as integrated campaigns rather than isolated moments. remember: face-to-face still matters, but only when it's part of a seamless journey that matches how today's B2B buyers actually make decisions. #b2bmarketing #b2bpr #gtm #eventmarketing #roadshow #cmoinsights

I do dozens of interviews with top CMOs every year. I always ask what the best performing marketing channel is. And right now everyone is saying events. Post COVID events are back, but also now in an AI world, I think there's a stronger appetite to get out and connect with real people vs. just getting answers from ChatGPT. But: like anything in marketing, running events just because everyone else is doing them is a great way to set money on fire (and still not drive any incremental business). Whether it's a booth at a trade show. A VIP dinner. A 500-person conference. They can all work. They can all flop. The difference: having a real plan and strategy for that event going in. Why do it in the first place? (which continues to be the most important lesson in marketing - what's in it for me? what's the hook? why should people come to our thing?) We talked to two event experts on the Exit Five pod recently Stephanie Christensen and Kristina DeBrito — and here are 5 keys they shared for B2B event success: 1. Pick the right format. Not all events do the same job. Big splash? Go flagship. Want pipeline? Try VIP roundtables. Tiny budget? Host micro-events around existing conferences. Set real goals. 2. “Leads” are not enough anymore. Are you driving awareness? Accelerating deals? Generating pipeline? Define this upfront—or you’ll waste time measuring the wrong stuff. There are more metrics than just "did we get leads from this event" and in today's world leads are tablestalkes. 3. Align your team, bro. Sales and marketing must move in lockstep. Slack alerts for registrations. Sales meeting updates. Leaderboards. It all matters. This is a team effort. 4. Make it memorable. People forget panels. They remember custom pancakes and great venues. Was the food good? Did the WiFi work? Did Oprah show up? Just kidding. Making sure you'r reading. But think surprise and delight, not branded frisbees. 5. Put the work in on the follow up. Events don't close deals - follow-up does. Segment attendees. Create custom offers. Babysit the handoff to sales like your job depends on it. Because it does. You just went shopping and got all these fresh groceries - dont let them spoil. B2B buyers want real connection again. Events can create that. Are you feeling this desire for events? Are you doing events in your business right now? Let me know...

Your distributed teams need connection; Zillow built the blueprint for making it happen at scale. Steve Bennett and team at Zillow run 200+ intentional gatherings annually for 7,000 remote employees. The payoff? All-time high engagement scores, major efficiencies that save tens of millions, and 93% of attendees saying retreats improve how they work together afterward. Most companies treat team gatherings like afterthoughts—logistics scrambles that leave everyone exhausted—if they haven't gutted them altogether. Zillow built an operating system instead. 🎯 Purpose over productivity. "We gather for connection, not to get work done—we can do that remotely." When teams know they're there to connect, everything changes. 📅 Plan annually. Calendar published in October for the following year. Budget set per person. Space packages by group size. 🏢 Redesign spaces. They converted 75% of office space to gathering areas. Optimize real estate for when people do come together, and coordinate trips to overlap groups who wouldn't ever meet even in an office! Intentional design can make distributed teams more connected than office-based are. 👉 Want to know what they've built, how and why? Read on: https://lnkd.in/gX4bYJ_4 How are you building connections for your distributed organization? #connection #workplace #engagement

What's the difference between mature and immature event strategy? *Note: This isn't about the number of events hosted or years of experience. 1. GOALS. Immature: Attendance numbers, registrations, ticket sales. Mature: Engagement quality, attendee satisfaction, and long-term relationship building. 2. FOCUS. Immature: One-off events with short-term hype. Mature: Integrated event series that build momentum over time. 3. EVENT PLANNING. Immature: - Trying to cram in every trendy gimmick or activity. - Switching plans reactively based on last-minute ideas. - Overloading the schedule with no clear purpose. - Scattered efforts with inconsistent execution. Mature: - Mastering a few key event formats designed for your audience. - Creating repeatable frameworks for planning and execution. - Consistent, purpose-driven events aligned with broader goals. 4. EVALUATING SUCCESS. Immature: Counting heads or social media mentions. Mature: - Measuring attendee feedback, behavior change, and downstream impact (e.g., loyalty or referrals). - Partnering with Marketing Ops to design an attribution model. 5. EVENT STRATEGY. Immature: - Focus on flashy promotion and filling seats. - Broad, undefined audience targeting. Mature: - Deep understanding of their ideal attendees. - Designing experiences that guide attendees through a meaningful journey. - Tapping partners for promotion and cost-sharing. 6. TOOLS & TECH. Immature: - Buying without trying. Failing to test the attendee experience. Most event platforms don't have a free trial motion. Accelevents does. - Duct taped together tools forcing attendees to have multiple accounts Mature: - Defining processes first, then selecting tools to enhance them. - Starting with lean, cost-effective solutions that scale with need. 7. TEAM COLLABORATION. Immature: Disconnected teams (e.g., marketing, logistics, content) working in silos with misaligned priorities. Mature: Teams aligned on shared objectives, with regular check-ins and joint planning sessions. 8. EVENT TEAM. Immature: - Hiring a large team with vague roles (e.g., “event coordinator”) and expecting instant results. - Throwing people at tasks without clear direction. Mature: - Communicating the goal of the event to every involved. - Starting with a small, focused team. - Building core event frameworks first. -------------- It comes down to this. Events are not just for "leads" Events are how you build trust. --- Mature event platforms run on Accelevents. Learn More --> https://hubs.la/Q03dHgb00 ---

We tried something new with our retreat format this year, and the data confirms it worked! Here's what we learned in France... Quick recap: Instead of sending 10 teams to different cities around the world for "mini-retreats", we brought everyone to one location outside of Paris, but attempted to maintain the focused team time that made mini-retreats so valuable, while also enabling cross-team collaboration. In other words: 95 people. 60+ workshops. 10 teams. 5 days. 1 location = "Team Connect" The outcome: According to our post-retreat survey, after 10+ years of trying various retreat formats, Team Connect just became our highest-rated retreat ever - both for overall experience AND productivity 🚀 Here's what worked well, according to the survey feedback: - Team-first, company-second approach - As opposed to our annual all-hands retreat (Doist Connect), at Team Connect, we worked hard to protect individual team time, which sparked some incredibly innovative conversations at the level where most of the actual work takes place. - 15 flexible meeting spaces - Teams could spread out, regroup, or pull in other teams as needed. The adaptability was key and meant teams got deep work done while cross-functional breakthroughs happened naturally. Product grabbing Design for impromptu sessions, Engineering teams mapping AI wins together, Finance, People, and Ops implementing company-wide workflows in hours instead of weeks, etc... - Structured flexibility - Clear and balanced agenda so everyone knew when they were working with their teams and when they could connect across the org. - Exceptional venue - Le Grand Mello's staff and attention to detail was world-class, and the "live at home" concept with self-serve food, drinks, games, and activities let people recharge however they needed. Big thanks to our friends Jihanne Cory Nathalia at Chateauform and RetreatsAndVenues.com for the hospitality. - Team-specific activities - Macaron workshops, team-vs-team scavenger hunts, sports tournaments, and cultural excursions. The balance between work and time for connection outside the conference room matters. There's a lot more I could share, but in short, the survey data confirms what we felt during the week, so I'm excited to iterate on this concept for future retreats! Here are a few photos from the week 📸 and I'd be happy to answer any questions you have below 👇

Over the next 3 months, I’m hosting 4 major events in France, UK, USA and KSA. Beforehand, I want to share my top tips on how to get the best out of networking. 1. Set Clear Targets Action: Make a hit list of the top 10 companies or people you need to meet. Research what they care about—know their wins, pain points, & what they’re hunting for before you walk through the door. Outcome: These conversations won’t just happen by chance. By doing your homework, you’ll turn a five-minute chat into a deal-building moment. Schedule meetings in advance, & after the event, send a tailored follow-up email that shows you were listening. 2. Take the Stage (Literally) Action: Get on the agenda. Whether it’s a keynote, panel, or fireside chat, nothing says “I’m the one to watch” like holding the mic. Use this time to address the industry’s biggest challenges & position yourself—& your company—as the answer. Outcome: Speaking builds instant credibility. It’s not just exposure; it’s authority. Post-event, share the highlights on LinkedIn & invite attendees to continue the conversation, turning an audience into a lead pipeline. 3. Own the Floor Action: Don’t just lurk—work the room. Engage with key exhibitors, ask questions, & position yourself as a resource, not just another pitch. Be direct but curious: “What’s your biggest challenge this year?” and “How can I help?” are powerful openers. Outcome: You’ll stand out as someone who listens. Take notes during conversations, & follow up within 48 hours with a personalised message. Not a generic “great meeting you”—send actionable insights or specific ideas that move the ball forward. 4. Host the Inner Circle Action: People bond better in a more relaxed setting than over Wi-Fi. Organise an exclusive dinner, roundtable, or cocktail event for a curated group of heavy hitters. Keep it intimate—this is about building relationships, not just showing off. Go easy on the heavy sell. Outcome: People remember who brought them value & connections, not who handed out free pens. Post-event, share any key takeaways & book one-on-one follow-ups to solidify what you started over drinks. 5. Hack the Tech Action: Use every tool at your disposal—event apps, LinkedIn, QR codes. Pre-event, reach out to attendees & book meetings. At the event, swap contacts digitally to keep things seamless, & use a CRM to track every interaction. Outcome: You’ll leave the event with an organised roadmap of leads, not just a stack of business cards destined for a desk drawer. Follow up strategically with segmented, value-driven emails & keep the momentum alive. The Bottom Line: Trade fairs & exhibitions aren’t just networking. Preparation, presence, & follow-up separate those who close deals from those who just collect swag bags. Be human. Don’t think of this as just a branding exercise but an opportunity for long term partnerships. Be genuine - your new contacts will become close contacts, if not friends. Make it count! #revenuegrowth

Do you hear that? Offsite season is here. Pumpkin spice in one hand. Team agendas in the other. Around this time of year, leaders pull their teams together for offsites. And every year, I find myself holding my breath, hoping those sessions are built with intention, not just for show. The reality? Most offsites fail to deliver. Not because leaders don't care. Because they’re treated like just another meeting.   Leaders, pay attention.   Your offsite is not a box to check. It’s your launchpad for real change.   A well-designed team offsite can reset your team’s trust, sharpen direction, and accelerate results. But only if you build it to last.   Here are 7 essentials for a high-impact team offsite:   1. Set a clear purpose   Every offsite needs a sharp focus. Decide what you want to achieve, strategy, team health, innovation, or high quality feedback for each other and about the team in the areas of what is working and what is not. Share this purpose with everyone before you start. When people know the goal, they show up ready to contribute.   2. Design for real connection   Move beyond surface-level icebreakers. Create space for honest reflections and conversations. Let people share wins, challenges, and ideas. Trust grows when people feel seen, heard and respected. Real connection is the foundation of strong teams.   3. Mix strategy with team building   Blend business goals with activities that build vulnerability-based trust. Use workshops, group problem-solving, and open feedback sessions. The best teams align on both results and relationships. When strategy and trust grow together, teams move faster.   4. Bring in outside perspective   A skilled facilitator or team effectiveness expert can push your team further. They help you see blind spots, challenge old habits, and keep the group focused. An outside voice brings fresh energy and new ideas. It’s the fastest way to break through old patterns.   5. Make feedback a habit   Use the offsite to practice giving and receiving feedback. Model it at the top. Make feedback safe, specific, and actionable. When feedback is normal, growth becomes automatic.   6. Plan for action   Every insight needs a next step. End each session with clear owners and deadlines. Follow up after the offsite to keep momentum strong. Action turns ideas into results.   7. Build for the long run   A great offsite is just the start. Set up regular check-ins, track progress, and revisit your goals. The real value comes from what happens after you leave the room. Sustained follow-through is what makes change stick.   A high-quality offsite isn't a glorified retreat. It’s a chance to reset. Too many leaders waste the moment. But you don't have to. 👉 If you could fix one thing about most offsites, what would it be? #leadershipdevelopment #teameffectiveness #offsites #executivecoaching P.S. Designing an offsite that sticks isn’t easy. If you want a thought partner to help shape yours, just ask.