Networking In Architecture

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  • View profile for Muhammad Umar Kamran (PMP®)

    NOC & Network Operations Specialist | PMP® | NEBOSH | IOSH | OSHA | GPON • DWDM • CS/ PS Core | 15+ Years KSA

    9,006 followers

    A Complete Overview of Telecom Infrastructure – From Tower to Core 1. Base Transceiver Station (BTS) – The Foundation The BTS site is the first point of contact for mobile users and includes three essential subsystems: A. Power System Ensures 24/7 operation through: • Grid Power (primary source, stepped down via transformers) • Diesel Generator (backup for outages) • Backup Batteries (DC power during failures) • ATS (Automatic Transfer Switch) (automates switching between power sources) • Power Supply Control Cabinet (converts AC to DC) • DCDU (DC Distribution Unit – powers BBUs, RRUs, etc.) B. Radio Access Network (RAN) Enables wireless access and signal processing: • RF Antennas (4G/5G communication interface) • AISG (remotely adjusts antenna tilt and alignment) • Jumper Cables (connect RRUs to antennas) • RRU (Remote Radio Unit) – manages RF signal processing • BBU (Baseband Unit) – handles digital signal processing and traffic control C. Transmission System Links BTS to the core network: • Microwave Antennas (wireless backhaul) • ODU/IDU (Outdoor & Indoor Units – convert and process microwave signals) • IF Cable (connects ODU to IDU) • Router (routes and manages data traffic) 2. Transmission & Transport Network Transports data between access points and core: • Access Network: Connects mobile devices and IoT via radio towers and fiber • Transport Network: Aggregates and transports traffic using: • Microwave Links • Optical Fiber • DWDM (Dense Wavelength Division Multiplexing) for high-bandwidth transmission 3. Core Network – The Brain of the System Responsible for data switching, routing, and service control: • Mobile Core (EPC/5GC): Handles mobility, authentication, and session management • IMS (IP Multimedia Subsystem): Supports VoIP, video calls, and messaging • PCRF/PCF: Policy and charging control • HSS/UDM: Subscriber database and identity management • Gateways (SGW, PGW/UPF): Connect mobile users to external networks 4. Service & Application Layer Where services are hosted and managed: • Data Centers: Host platforms for: • Billing & Charging • Content Delivery (VoD, streaming) • Security & Firewalls • Network Slicing & Cloud Platforms • Edge Computing: Brings processing closer to users for low latency 5. Network Operations & Management Ensures performance, reliability, and optimization: • NOC (Network Operations Center): Central monitoring and fault resolution • OSS/BSS Systems: Support operations and business functions • EMS/NMS: Element and network-level management tools • AI/ML: Used for predictive maintenance, anomaly detection, and optimization Common Physical Components Throughout the Network • Fiber Optics / Patch Cords • CPRI/eCPRI Links (for fronthaul between RRU & BBU) • Ethernet Switches • Racks & Cabinets • GPS/Clock Synchronization Equipment This ecosystem enables seamless voice, data, and video services across billions of connected devices globally.

  • View profile for Brij Kishore Pandey

    AI Architect & Engineer | Agentic systems, RAG, AI infrastructure, Data Engineering | 738K+ LinkedIn, 294K+ Instagram | Newsletter for 250K AI builders

    738,769 followers

    AI is often seen as a black box, but behind every intelligent system lies a 𝘄𝗲𝗹𝗹-𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲—from raw hardware to final applications like chatbots and AI assistants. I’ve compiled a 𝟳-𝗹𝗮𝘆𝗲𝗿 𝗯𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻 𝗼𝗳 𝗔𝗜 𝗺𝗼𝗱𝗲𝗹 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲, helping demystify 𝗵𝗼𝘄 𝗔𝗜 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗮𝗿𝗲 𝗯𝘂𝗶𝗹𝘁, 𝘁𝗿𝗮𝗶𝗻𝗲𝗱, 𝗮𝗻𝗱 𝗱𝗲𝗽𝗹𝗼𝘆𝗲𝗱 𝗮𝘁 𝘀𝗰𝗮𝗹𝗲. 🟥 𝟭. 𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗟𝗮𝘆𝗲𝗿 (𝗛𝗮𝗿𝗱𝘄𝗮𝗿𝗲 & 𝗜𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲) The foundation of AI execution—GPUs, TPUs, Edge, and even Quantum Computing power modern AI workloads. 🟩 𝟮. 𝗗𝗮𝘁𝗮 𝗟𝗶𝗻𝗸 𝗟𝗮𝘆𝗲𝗿 (𝗠𝗼𝗱𝗲𝗹 𝗦𝗲𝗿𝘃𝗶𝗻𝗴 & 𝗔𝗣𝗜 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻) Where AI meets the real world—MLOps, AI orchestration (LangChain, AutoGPT), and model-serving frameworks ensure AI models remain 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗮𝗻𝗱 𝗮𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗹𝗲. 🟦 𝟯. 𝗖𝗼𝗺𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗟𝗮𝘆𝗲𝗿 (𝗣𝗿𝗼𝗰𝗲𝘀𝘀𝗶𝗻𝗴 & 𝗟𝗼𝗴𝗶𝗰𝗮𝗹 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻) AI models don’t just exist—they compute! From distributed execution to AI frameworks like PyTorch and TensorFlow, this layer handles 𝗿𝗲𝗮𝗹-𝘁𝗶𝗺𝗲 𝗶𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻. 🟪 𝟰. 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗟𝗮𝘆𝗲𝗿 (𝗥𝗲𝘁𝗿𝗶𝗲𝘃𝗮𝗹 & 𝗥𝗲𝗮𝘀𝗼𝗻𝗶𝗻𝗴 𝗘𝗻𝗴𝗶𝗻𝗲) The "brain" of AI—enhancing reasoning with 𝗥𝗲𝘁𝗿𝗶𝗲𝘃𝗮𝗹-𝗔𝘂𝗴𝗺𝗲𝗻𝘁𝗲𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 (𝗥𝗔𝗚), knowledge graphs, and 𝘃𝗲𝗰𝘁𝗼𝗿 𝘀𝗲𝗮𝗿𝗰𝗵 (used in AI copilots like GitHub Copilot and AI-powered search engines). 🟧 𝟱. 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗟𝗮𝘆𝗲𝗿 (𝗠𝗼𝗱𝗲𝗹 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 & 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻) The 𝗰𝗼𝗿𝗲 𝗠𝗟/𝗗𝗟 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 layer—includes transformers, CNNs, reinforcement learning, and optimization techniques (Gradient Descent, Backpropagation, etc.). 🟣 𝟲. 𝗥𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗟𝗮𝘆𝗲𝗿 (𝗗𝗮𝘁𝗮 𝗣𝗿𝗼𝗰𝗲𝘀𝘀𝗶𝗻𝗴 & 𝗙𝗲𝗮𝘁𝘂𝗿𝗲 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴) Raw data → meaningful features. NLP tokenization, embeddings (TF-IDF, Word2Vec, BERT), and normalization are 𝗰𝗿𝘂𝗰𝗶𝗮𝗹 𝗳𝗼𝗿 𝗔𝗜 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲. 🟥 𝟳. 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗟𝗮𝘆𝗲𝗿 (𝗔𝗜 𝗜𝗻𝘁𝗲𝗿𝗳𝗮𝗰𝗲 & 𝗗𝗲𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁) The final touch—AI-powered applications like 𝗖𝗵𝗮𝘁𝗚𝗣𝗧, 𝗕𝗮𝗿𝗱, 𝗖𝗹𝗮𝘂𝗱𝗲, AI automation tools, and 𝗟𝗟𝗠-𝗯𝗮𝘀𝗲𝗱 𝗮𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁𝘀. Understanding AI isn’t just about training models—it’s about 𝗸𝗻𝗼𝘄𝗶𝗻𝗴 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗔𝗜 𝘀𝘁𝗮𝗰𝗸: from 𝗵𝗮𝗿𝗱𝘄𝗮𝗿𝗲 to 𝗱𝗲𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁, and everything in between. As AI adoption grows, companies need 𝗲𝗻𝗱-𝘁𝗼-𝗲𝗻𝗱 𝗔𝗜 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 that align 𝗱𝗮𝘁𝗮, 𝗺𝗼𝗱𝗲𝗹𝘀, 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲, 𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗼𝗮𝗹𝘀. 𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸? 𝗪𝗵𝗶𝗰𝗵 𝗔𝗜 𝗹𝗮𝘆𝗲𝗿 𝗱𝗼 𝘆𝗼𝘂 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗼𝘀𝘁?

  • View profile for Pooja Jain

    Storyteller | Data Architect | Building Scalable Data & AI Foundations for Enterprise Performance | Linkedin Top Voice 2025,2024 | Open to collaboration

    198,362 followers

    APIs aren't just endpoints for data engineers - they're the lifelines of your entire data ecosystem. Choosing the Right API Architecture Can Make or Break Your Data Pipeline. As data engineers, we often obsess over storage formats, orchestration tools, and query performance—but overlook one critical piece: API architecture. APIs are the arteries of modern data systems. From real-time streaming to batch processing - every data flow depends on how well your APIs handle the load, latency, and reliability demands. 🔧 Here are 6 API styles and where they shine in data engineering: 𝗦𝗢𝗔𝗣 – Rigid but reliable. Still used in legacy financial and healthcare systems where strict contracts matter. 𝗥𝗘𝗦𝗧 – Clean and resource-oriented. Great for exposing data services and integrating with modern web apps. 𝗚𝗿𝗮𝗽𝗵𝗤𝗟 – Precise data fetching. Ideal for analytics dashboards or mobile apps where over-fetching is costly. 𝗴𝗥𝗣𝗖 – Blazing fast and compact. Perfect for internal microservices and real-time data processing. 𝗪𝗲𝗯𝗦𝗼𝗰𝗸𝗲𝘁 – Bi-directional. A must for streaming data, live metrics, or collaborative tools. 𝗪𝗲𝗯𝗵𝗼𝗼𝗸 – Event-driven. Lightweight and powerful for triggering ETL jobs or syncing systems asynchronously. 💡 The right API architecture = faster pipelines, lower latency, and happier downstream consumers. As a data engineer, your API decisions don’t just affect developers—they shape the entire data ecosystem. 🎯 Real Data Engineering Scenarios to explore: Scenario 1: 𝗥𝗲𝗮𝗹-𝘁𝗶𝗺𝗲 𝗙𝗿𝗮𝘂𝗱 𝗗𝗲𝘁𝗲𝗰𝘁𝗶𝗼𝗻 Challenge: Process 100K+ transactions/second with <10ms latency Solution: gRPC for model serving + WebSocket for alerts Impact: 95% faster than REST-based approach Scenario 2: 𝗠𝘂𝗹𝘁𝗶-𝘁𝗲𝗻𝗮𝗻𝘁 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 Challenge: Different customers need different data subsets Solution: GraphQL with smart caching and query optimization Impact: 70% reduction in database load, 3x faster dashboard loads Scenario 3: 𝗟𝗲𝗴𝗮𝗰𝘆 𝗘𝗥𝗣 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 Challenge: Extract financial data from 20-year-old SAP system Solution: SOAP with robust error handling and transaction management Impact: 99.9% data consistency vs. 85% with custom REST wrapper Image Credits: Hasnain Ahmed Shaikh Which API style powers your pipelines today? #data #engineering #bigdata #API #datamining

  • View profile for Shiv Kataria

    Securing Critical Infrastructure & Global Manufacturing | OT/ICS Security Strategy & Governance | IEC 62443 · CISSP · GIAC GRID | AI for Cyber Defense

    25,898 followers

    𝗢𝗧 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 𝗿𝗲𝗱𝘂𝗻𝗱𝗮𝗻𝗰𝘆 𝗶𝘀 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗮 𝗿𝗶𝗻𝗴. It is an availability design choice. In industrial networks, redundancy is used to keep communication alive when a cable breaks, a switch fails, or a path becomes unavailable. But different OT environments use different redundancy methods. 𝗖𝗼𝗺𝗺𝗼𝗻 𝗢𝗧 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 𝗿𝗲𝗱𝘂𝗻𝗱𝗮𝗻𝗰𝘆 𝘁𝘆𝗽𝗲𝘀: 🔹 𝗠𝗥𝗣 Media Redundancy Protocol Common in PROFINET ring networks. 🔹 𝗗𝗟𝗥 Device Level Ring Common in EtherNet/IP device-level rings. 🔹 𝗛𝗦𝗥 High-availability Seamless Redundancy Used where seamless ring recovery is required. 🔹 𝗣𝗥𝗣 Parallel Redundancy Protocol Uses two parallel LANs. Not a ring. 🔹 𝗥𝗦𝗧𝗣 / 𝗠𝗦𝗧𝗣 Rapid / Multiple Spanning Tree Generic Ethernet redundancy, but recovery behavior must be evaluated carefully in OT. 🔹 𝗘𝗥𝗣𝗦 Ethernet Ring Protection Switching Common in utility, transport and backbone ring designs. The OT security lesson is simple: 𝗥𝗲𝗱𝘂𝗻𝗱𝗮𝗻𝗰𝘆 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝘀 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆. 𝗜𝘁 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗿𝗲𝗽𝗹𝗮𝗰𝗲 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻. A redundant network can still spread a broadcast storm, malware, misconfiguration or unauthorized change very quickly. So when reviewing an OT network, ask: • Which redundancy method is used? • What is the expected failover time? • Who controls or supervises the ring? • Are topology changes monitored? • Does the ring cross security zones? • Has failover been tested safely with the process in mind? In OT, the goal is not only to survive a cable cut. The real goal is to keep the process 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲, 𝘀𝘁𝗮𝗯𝗹𝗲 𝗮𝗻𝗱 𝘀𝗮𝗳𝗲. #OTSecurity #ICSSecurity #IndustrialCybersecurity #NetworkRedundancy #PROFINET #EtherNetIP #IEC62439 #CriticalInfrastructure #SCADA

  • View profile for Anurag(Anu) Karuparti

    Principal AI Apps Architect (Director) at Microsoft | 40K+ Audience | Agentic AI Strategist | Author - Gen AI for Cloud Solutions | LinkedIn Learning Instructor | Marathon Runner

    36,717 followers

    𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐀𝐳𝐮𝐫𝐞 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐙𝐨𝐧𝐞 𝐀𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐞 Most enterprises treat Azure like a single subscription. The ones that scale treat it like a multi-region, multi-environment platform with strict boundaries. Here is the landing zone architecture that separates production-ready deployments from chaos: 𝟏. 𝐆𝐥𝐨𝐛𝐚𝐥 𝐋𝐚𝐲𝐞𝐫 • Azure Container Registry stores container images centrally. • Azure Front Door with WAF protects applications at the edge. • Azure Cosmos DB provides globally distributed database access. • Azure Log Analytics and Storage centralize logging and telemetry across all regions. This layer is shared across all regions and environments. 𝟐. 𝐑𝐞𝐠𝐢𝐨𝐧 𝟏 𝐚𝐧𝐝 𝐑𝐞𝐠𝐢𝐨𝐧 𝐧 • Each region is subdivided into Stamps for independent deployment units. • Website hosts the application frontend. • Azure Key Vault secures secrets and credentials. • Azure Event Hubs handles event streaming. • Checkpoints Storage persists processing state. • Azure DNS manages domain resolution. 𝟑. 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐋𝐚𝐲𝐞𝐫 • Self-hosted build agents run CI/CD pipelines. • Jump Boxes provide secure access to private resources. • Azure Bastion enables browser-based SSH and RDP without exposing VMs. • All management traffic runs through vNet. Access is locked down. No direct internet access to production workloads. 𝟒. 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐯𝐢𝐭𝐲 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 • Hub VNet in each region connects to spoke VNets via vNet peering. • Azure Firewall, Express Route, and VPN control traffic between on-premises and cloud. • Azure DDoS Standard protects against volumetric attacks. • Role Assignment, Policy Assignment, Network Watcher, and Defender for Cloud enforce compliance and security. This is the central hub that routes all traffic and enforces security policies. 𝟓. 𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐌𝐨𝐧𝐢𝐭𝐨𝐫𝐢𝐧𝐠 • Azure Log Analytics aggregates logs from all resources. • Azure Application Insights tracks application performance. • Storage archives telemetry for long-term analysis. Monitoring is regional but feeds into a global view. 𝟔. 𝐎𝐧-𝐏𝐫𝐞𝐦𝐢𝐬𝐞𝐬 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 • Express Route or VPN connects on-premises systems to Azure. • Hub VNet bridges cloud and on-premises environments. Landing zones are not optional for enterprise scale. Without them, you get sprawl, security gaps, and inconsistent deployments across regions. 𝐖𝐡𝐢𝐜𝐡 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐀𝐳𝐮𝐫𝐞 𝐚𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐞 𝐧𝐞𝐞𝐝𝐬 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧? ♻️ Repost this to help your network get started ➕ Follow Anurag(Anu) Karuparti for more PS: If you found this valuable, join my weekly newsletter where I document the real-world journey of AI transformation. ✉️ Free subscription: https://lnkd.in/exc4upeq ##AzureArchitecture #LandingZone #EnterpriseCloud Reference: https://lnkd.in/e3ujruqt

  • View profile for Milan Jovanović
    Milan Jovanović Milan Jovanović is an Influencer

    Practical .NET and Software Architecture Tips | Microsoft MVP

    293,868 followers

    Microservices are dynamic. They scale, move, and restart across nodes. So how do they reliably find and talk to each other? Hardcoding IPs? That's brittle. A better approach is Service Discovery. It lets services register themselves under logical names. Clients then resolve those names to actual IPs and ports at runtime — no manual wiring needed. Here’s how the flow works: 1. A service registers with the service registry 2. A client queries the registry to resolve the address 3. The client calls the service using the resolved address This pattern is essential in distributed systems where resilience and scalability matter. Want to see how to implement Service Discovery in .NET using Consul? 👉 https://lnkd.in/ewp3rW6F Looking for something simpler? There's also a lightweight .NET library that avoids a registry and uses static config. Which one fits your architecture best?

  • View profile for Durga Malladi

    EVP & GM @ Qualcomm, Technology Planning, Edge Solutions & Data Center | IEEE Fellow

    13,010 followers

    As networks grow more complex and more software driven, the way we operate them must fundamentally change. #6G will demand networks that are autonomous by design, able to support #AI‑native services at scale with high reliability and efficiency. The path there does not start in the future. It starts by deploying #AI where it can already make a difference and evolving operations step by step toward autonomy.   This week, Qualcomm introduced the Agentic RAN Management Service as part of our Qualcomm Dragonwing RAN Automation Suite, along with new AI enhancements for commercial RAN platforms. The goal is straightforward: help operators realize tangible value from RAN AI today while building toward AI‑native, autonomous networks aligned with #6G.   Agentic RAN management moves beyond static optimization. It enables intent‑driven, closed‑loop decision making across heterogeneous networks, spanning vendors, architectures, and generations. This allows the network to observe, reason, and act continuously, adapting to changing conditions without manual intervention.   In parallel, we are bringing production‑ready AI features to existing Radio Unit and Distributed Unit platforms. Capabilities such as AI‑driven uplink adaptation, predictive beamforming, and factory calibration deliver performance and TCO benefits without requiring new hardware. That matters for operators who need near‑term impact, not just long‑term roadmaps.   This work reflects a broader philosophy we have held across wireless generations: real progress comes from translating research into deployable systems, and from building platforms that let the ecosystem move forward together. https://lnkd.in/gvrj5iZD

  • View profile for Panagiotis Kriaris
    Panagiotis Kriaris Panagiotis Kriaris is an Influencer

    FinTech | Payments | Banking | Advisor, Founder, Editor

    165,743 followers

    From users to algorithms. It is the largest shift in commerce since the internet. Agentic commerce is reinventing shopping. Here’s what’s behind. McKinsey projects that revenue from agentic commerce could reach $3–5 trillion by 2030. For comparison, total global retail e-commerce sales in 2024 were $6.0 trillion. Behind this shift sits a four-layer architecture. 𝟭. 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗟𝗮𝘆𝗲𝗿 This is the base layer that lets agents understand their context and take informed action. What it does: • Cognitive capabilities that let agents plan, reason, and structure tasks across steps. • Fast memory and retrieval so agents can make context-aware decisions in real time. • Real-time data flows that feed agents fresh signals (prices, inventory, user context). • Identity and authorization rails that confirm which agent is acting, on whose behalf, and with what permissions. 𝟮. 𝗘𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁 𝗟𝗮𝘆𝗲𝗿 This is where core intelligence is converted into operational commerce capabilities. What it does: • Structured product and catalogue data agents can understand and navigate. • Merchant connectivity tools that standardize how agents interact with commerce systems. • Offer-building tools that assemble pricing, availability, bundles, or comparisons into agent-ready outputs. • Payments and settlement mechanisms built for autonomous spending, mandates, and programmable rules. • Policy and preference systems that manage budgets, constraints, sustainability choices, loyalty, and customer rules. 𝟯. 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗟𝗮𝘆𝗲𝗿 This is where agent capabilities turn into real customer and merchant-facing interactions. What it does: • Personal buying agents that search, compare, negotiate, and assemble carts. • Autonomous checkout experiences that complete purchases without the user manually navigating anything. • Merchant-facing copilots that automate catalog work, pricing tasks, demand forecasting, or customer support. • Hyper-personalized recommendations powered by context, memory, and real-time adaptation. • Enterprise buying agents that automate procurement, bundling, replenishment, or vendor negotiations. 𝟰. 𝗚𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲 & 𝗧𝗿𝘂𝘀𝘁 𝗟𝗮𝘆𝗲𝗿 This layer enforces safety, compliance, and accountability across all agent actions. What it does: • Guardrails and policy engines that restrict what agents can access, commit, approve, or spend. • Safety and ethics filters preventing harmful, biased, or unsafe actions. • Compliance logic (KYC → KYA, AML, PCI, consent) adapted for machines acting on behalf of people. • Audit trails and explainability so decisions can be traced, inspected, and corrected. • Responsible AI frameworks that keep agent autonomy aligned with human expectations and legal requirements. User interfaces won’t disappear, but the decision-making is shifting away from them. Opinions and graphics: my own   Subscribe to my newsletter: https://lnkd.in/dkqhnxdg

  • View profile for Darcy Lorincz

    Infrastructure, Network & Digital Media Executive | Building & Scaling Businesses Across Fiber, Cloud, Edge, AI & Real-Time Applications

    12,152 followers

    The next AI bottleneck isn’t compute. It’s the network. Everyone is racing to build bigger AI models and larger GPU clusters but the real constraint in the Era of Inference is something far less visible. Latency. In centralized AI deployments, 20–40% of end-user latency comes from network bottlenecks such as jitter, packet loss, and inefficient routing. That problem compounds rapidly as AI shifts toward: • Real-time inference • Agent-to-agent communication • Autonomous systems • Industrial AI workloads The economic impact is significant. By 2030, the cost of network latency in AI systems is expected to exceed $80 billion globally, while the broader AI inference market approaches $255 billion. This is where a new architecture is emerging. AI will move to the edge. And one of the most underappreciated infrastructure assets sits in plain sight. Rural fiber networks. Across North America, rural broadband operators operate high-capacity fiber networks with: • Power availability • Proximity to renewable energy • Available land for micro-datacenters • Rapid deployment timelines These networks can host distributed AI inference infrastructure in months instead of years. But distributed inference requires something critical: An optimized transport layer. FGN’s network technology focuses on solving the exact problem that limits AI performance today: • Reducing jitter and packet loss across long routes • Maintaining sub-50ms latency targets • Enabling split inference between edge encoders and cloud decoders • Accelerating agent-to-agent workflows by 30–60% The result is a new type of AI infrastructure stack: Compute + Edge + Network Optimization Not just bigger datacenters. Smarter transport. The opportunity is clear. AI inference is becoming a network problem, not just a compute problem. And the operators who understand that shift early will define the next decade of infrastructure. If you are building AI infrastructure, broadband networks, or edge compute, the question is simple: How close is AI to your users?

  • View profile for Prasad Rao

    Principal Solutions Architect at AWS | I help people excel in their Cloud Career Journeys

    59,766 followers

    Agentic Workflow Patterns on AWS: Which Pattern to Choose? A common question is how to move from fixed automation to adaptive AI systems, and which workflow pattern fits each use case. Let’s look into them in detail: 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐏𝐚𝐭𝐭𝐞𝐫𝐧𝐬 Event-Driven Architecture: - Reacts to user actions, API calls, messages, or system events - Best for real-time integrations and predictable processes Cognition-Augmented Workflows: - Adds LLM reasoning to traditional automation - Interprets intent, context, and ambiguous inputs Prompt Chaining: - Breaks complex tasks into smaller reasoning steps - Passes each output into the next stage 𝐂𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐏𝐚𝐭𝐭𝐞𝐫𝐧𝐬 Agent Router: - Sends requests to the most suitable specialist agent - Prevents one general agent from handling every task Supervisor Pattern: - Delegates tasks and monitors agent performance - Handles failures and validates final outputs Saga Orchestration: - Coordinates long-running, multi-step workflows - Manages retries, fallbacks, and recovery actions 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐚𝐧𝐝 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 Parallelization: - Lets multiple agents work simultaneously - Improves speed, coverage, and reasoning diversity Evaluator and Feedback Loops: - Review and refine outputs before delivery - Learn from failures, scores, and human feedback 𝐇𝐨𝐰 𝐭𝐨 𝐁𝐮𝐢𝐥𝐝 𝐨𝐧 𝐀𝐖𝐒 - Use Amazon Bedrock for reasoning and agent collaboration - Use AWS Lambda for actions and execution - Use EventBridge for event-based routing - Use Step Functions for orchestration - Use CloudWatch for monitoring and feedback Ultimately, reliable agentic systems combine multiple patterns based on the level of control, speed, and adaptability required. Which pattern are you currently exploring? --- ♻ Repost to help others understand agentic workflows ➕ Follow Prasad Rao to excel in your cloud and AI career

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